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63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

ARPost

AR technology is more and more in demand by consumers and marketing and advertising clients. This is one of the significant findings of a Unity Technologies survey among UK and US ad creatives. See Also: Survey: AR Technology Brings Concrete Benefits to the Services Industry.

Survey 260
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Unity Develops Digital Twin of Orlando

XR Today - Augmented Reality tag

This Wednesday, the popular real-time 3D (RT3D) engine Unity, with the Orlando Economic Partnership (OEP), created a digital twin of the region to assist with local economic and industrial growth. The President and CEO of the OEP, Tim Giuliani , said that the Unity alliance highlights Orlando’s dynamic innovation ecosystem.

Unity 76
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Big XR News from Unity, Meta, Lamina1, and Apple

XR Today - Mixed Reality tag

As the ever-growing technology space finds its footing in enterprise and for consumers, industry leaders are ensuring that the market stands upon a strong foundation of industry-wide collaboration and rich design tools. On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes.

Unity 61
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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

This is an interesting mix of tradition and technology. It’s interesting to read about the many different technologies that Qualcomm makes available to OEMs and how this open ecosystem compares to the closed Apple’s one. This is its description that I lazily copy-pasted: AR/VR creators, this survey is for you.

Samsung 282
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Metaverse Must Tackle Security Concerns, Agora Survey Says

XR Today - VR Headsets tag

According to a recent survey published by the firm, 33 percent of respondents said data privacy and security were the biggest challenges to the Metaverse. Hermes Frangoudis : The video game industry is at the forefront of metaverse technologies because it’s had the most time to establish and iterate on the core mechanics of digital life.

Survey 72
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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

It seems that for now, Apple has shelved all the plans to release AR glasses because simply the technology to build them isn’t there. It will keep exploring the technologies, but won’t try to build a product for now. This is a great use of technology to make a part of the life of people better. This is an impressive rumor.

Microsoft 310
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59% of VR Developers Use Unity, But Devs Make More Money With Unreal

UploadVR Between Realities podcast

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016.

Unreal 100