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Meta Re-lowers Quest 2 Price & Drops Quest Pro to $1,000

Road to VR

Meta says in a blogpost that pricing changes to Meta Quest 2 (256GB) will also update across Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, Italy, Japan, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, and the UK. What are your thoughts on the new pricing strategy?

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RealWear Partners with ‘Video Enhancement Software’ Firm

XR Today - Augmented Reality tag

Founded in 2007, Sweden-based Vidhance specialises in software that improves video quality in devices, including smartphones, AR wearables and small sensors. We see great potential in our combined technology, and our strategies for addressing this market are fully aligned,” said Nils Hulth, CEO of Vidhance.

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Russia Bans Facebook & Instagram, Quest Sees Ripple Effects

Road to VR

For Russia-based users, the first and most obvious workaround to accessing any of the blocked services mentioned above is setting up a VPN, but it’s still too early to tell if that’s an enduring strategy.

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AWARD-WINNING MECH COMBAT VIRTUAL REALITY GAME ARCHANGEL AVAILABLE NOW ACROSS ALL PREMIUM VR PLATFORMS FOR NEW PRICE OF $29.99

Cats and VR

Within the week Archangel will also debut in new international territories on PlayStation®VR, including Belgium, Denmark, Finland, the Netherlands, Norway, Poland, Portugal, Russia, Sweden, and Turkey. link]

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The VRScout Report – The Week in VR Review

VRScout

Clearly virtual reality and 360 videos are an important part of YouTube’s strategy: world domination through video. Based in Sweden, audio company Dirac Research announced a $4.8M YouTube released a VR app in 2016, and is now pouring resources into creating cleaner and more uniform resolution across ALL of its platforms.

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Packaging the Future

Tech Trends VR

Tech Trends went to Sweden to see how Tetra Pak is moving into Industry 4.0 For companies looking to get into Immersive technologies such as VR/AR/MR/XR our Virtual Reality Consultancy services offer guidance and support on how best to incorporate these into your brand strategy. by using technologies such as Mixed Reality.

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10 Industries Using VR in Marketing Strategies

VeeR VR

Now that the technology is stable and easily accessible, brands and businesses are increasingly looking to VR technology and incorporating it into their marketing strategies. Unfortunately, this is currently only available in Sweden. 75% of top brands from every industry have released VR content this year. All you need is a smartphone.