Road to VR

NOVEMBER 21, 2017

I had a chance to talk with Samsung’s Tom Harding, who is the Director of Immersive Products in charge of product strategy and bringing VR to the market. The post Samsung’s VR Strategy with Tom Harding, Director of Immersive Products appeared first on Road to VR. Support Voices of VR. Subscribe on iTunes.

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Strategy Immersion Samsung Controllers 200

AR Insider

MAY 21, 2020

And how can VR software developers and hardware players optimize product strategies accordingly? adults in Thrive’s established consumer survey engine. At a high level, 19 percent of consumers surveyed have bought or used a VR headset, up from 16 percent in 2019. These are key questions at VR’s early stages. million in 2019.

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Survey Trends Data AR 316

AR Insider

AUGUST 20, 2021

Working closely with Thrive Analytics , ARtillery Intelligence authored questions to be fielded through its established survey engine to more than 46,000 U.S. Following the last episode on the corresponding AR survey data, we now dive into consumer VR flavor of the study. VR Usage & Consumer Attitudes, Wave V. Keep it Simple.

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Survey AR Data Study 335

ARVR

SEPTEMBER 16, 2022

Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave V of its annual consumer survey report. Working with consumer survey specialist Thrive Analytics , it wrote questions to be fielded to 102,000+ U.S. In other words, these survey sentiments are Covid-influenced.

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AR Survey Exercises Retail 147

ARPost

JULY 28, 2023

A lens created with FIFA’s “Fancestry” quiz helps fans follow new teams based on a brief personality survey – with a unique digital jersey representing your “Fancestry.” Snapchat’s Playbook Snap’s strategy for the package is an interesting play. Another lens can be used to preview Stories augmented with content from the U.S.

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Survey AR Strategy Course 277

ARPost

JULY 10, 2020

Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. While it won’t require a full new strategy, it will have to spur innovative tactical thinking.

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Google Real Estate Strategy AR 466

AR Insider

JUNE 3, 2021

Working closely with Thrive Analytics , ARtillery Intelligence authored questions to be fielded through its established survey engine to more than 46,000 U.S. Starting at a high level, 23 percent of survey respondents have used or own a VR headset. And what experiences resonate most ? So we set out for answers. Keep it Simple.

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Survey AR Strategy Oculus 255

AR Insider

DECEMBER 17, 2020

This competitive pricing is part of Facebook’s longer-term strategy to sacrifice margins to build market share and to get more people into VR. This flows from Facebook’s aggressive pricing strategy that’s part of a larger play to build market share and cultivate a network effect. Learn more here.

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San Francisco Strategy Survey AR 257

AR Insider

AUGUST 10, 2021

ARtillery Intelligence’s recent survey findings – produced with consumer survey specialist Thrive Analytics – provide more color. Web AR meanwhile lingers at 17 percent of survey responses. We’ll pause there and return in a future installment for more web AR dynamics, strategies and case studies… [link].

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AR Case Study Survey Study 329

XR Today - Virtual Reality

AUGUST 1, 2022

TravelZoo split its SaaS production into various phases, and currently, the meta product is in its infancy, undergoing a test and learn strategy. ” The report found that the second-most influential driver for Metaverse engagement is the ability to explore digital worlds, making up 26 percent of survey answers. What is the Status?

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Tourism Survey Strategy Data 291

ARPost

MAY 25, 2021

According to one 2020 survey , 45% of U.S. Brands are recognizing the need to add “eyes” to their customer service offerings – visual strategies are the hottest trend right now. Organizations embedding visual technologies within their digital strategy are embarking on a multi-phase journey. Customer service is busier than ever.

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AR Augmented Reality Strategy Examples 524

AR Insider

MAY 7, 2020

Working closely with Thrive Analytics , ARtillery Intelligence authored questions to be fielded through its established survey engine to more than 1000 U.S. But content availability isn’t as much of a concern as it was in past waves of this survey. What experiences resonate most? So we set out for answers.

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Survey AR Video Trends 309

AR Insider

APRIL 26, 2021

In a survey of 300 5G phone owners, 61 percent reported that AR ads grab their attention more than non-AR ads. Beyond survey sentiments, Ericsson Emodo also reports real campaign results. The telecom equipment maker polled 5G users on their AR marketing sentiments, which we’re spotlighting for this week’s Data Dive.

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AR Case Study Survey Retail 275

XR Today - Virtual Reality

MAY 8, 2023

Metaverse Services Must Refelct Consumer Visions Ian West, the Head of Technology and Alliances at KPMG UK , said businesses must consider their audiences and end goals when creating Metaverse strategies. In its survey, KPMG found that questioned individuals said that 50 percent would shop in VR over in-person or online on a browser.

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Retail Survey Technology Immersion 266

AR Insider

AUGUST 26, 2021

Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Research includes monthly narrative reports, market-sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault. Learn more here.

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AR San Francisco Wearables Apple 440

AR Insider

JANUARY 13, 2020

According to ARtillery Intelligence’s consumer survey with Thrive Analytics’ , PSVR has higher satisfaction than HTC VIVE for the third year in a row (see below). Conceptually, this is a very Nintendo-like strategy, a la Wii and Switch. Speaking of Nintendo Switch, we’ve made the same analogy for Oculus Quest.

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Survey Data Strategy Oculus 195

ARVR

SEPTEMBER 9, 2022

Working closely with Thrive Analytics , ARtillery Intelligence authored questions to be fielded through its established survey engine to more than 98,000 U.S. Following the last episode on the corresponding AR survey data, we now dive into the consumer VR flavor of the study. And a lot of this is driven by Meta’s investments in VR.

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Survey Virtual Reality Study Strategy 130

ARVR

OCTOBER 5, 2022

It is steadily increasing in consumer popularity and fast becoming a tool that businesses should incorporate into their marketing strategy. The survey shows that the average gamer spends between six to ten hours a week. The marketing strategies in this new digitalized world are soon to be drastically transformed.

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Strategy Virtual World New York Survey 237

Road to VR

DECEMBER 3, 2018

According to the latest figures from the Steam Hardware & Software survey , 0.78% of all Steam users have VR headsets connected to their computers and ready to play. SEE ALSO Pressure Mounts for Xbox's Missing VR Strategy as PSVR Revenue Tops $1 Billion. In fact, in November there were more VR users on Steam than ever before.

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Survey Hardware Software Data 269

ARVR

OCTOBER 31, 2022

This is a central piece in Meta’s longer-term strategy to build a network effect in VR by gaining early market share. Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. In all cases, VR’s biggest accelerant is Meta’s ongoing investments.

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Los Angeles Strategy Survey AR 162

AR Insider

JANUARY 1, 2021

Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Research includes monthly narrative reports, market- sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault. Learn more here.

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AR Survey Data Study 347

ARPost

JANUARY 8, 2021

They can also identify dangerous conditions, then come up with repair or maintenance strategies from a safe distance. Technicians or engineers might even be able to perform remote inspections and surveys. Whether through AR smart goggles or smartphones, field workers can assess city assets efficiently and safely.

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Augmented Reality AR Data Survey 333

XR Today - Virtual Reality

JULY 6, 2022

Selected speakers include the Co-Founder of The Metamall Group, Neel Naicker, Qualcomm’s Vice President and General Manager of XM Hugo Swart, and CRG Partner and Senior Vice President of Workplace Strategy Geoffrey Kasselman.

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Real Estate San Diego Tools Retail 246

XR Today - Mixed Reality tag

JULY 29, 2022

Immersive technologies, including virtual, augmented, and mixed reality (VR/AR/MR), gamification, and non-fungible tokens (NFTs) were set to influence the next generation of shoppers, a new research survey has learned. Roughly 12 percent of those surveyed said it would never be widely used, the report found.

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Study Survey Austin Texas 109

AR Insider

NOVEMBER 11, 2020

Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Research includes monthly narrative reports, market- sizing forecasts, consumer survey data and multimedia, all housed in a robust intelligence vault. Learn more here.

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AR San Francisco Survey Data 310

AR Insider

JUNE 12, 2020

Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave III of its annual consumer survey report. Working with consumer survey specialist Thrive Analytics, it wrote questions to be fielded to 1000 U.S. adults, and produced a report based on the results. AR-Ambivalent.

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AR Survey Video Education 307

ARVR

JUNE 8, 2021

Working closely with Thrive Analytics , ARtillery Intelligence authored questions to be fielded through its established survey engine to more than 46,000 U.S. Starting at a high level, 23 percent of survey respondents have used or own a VR headset. And what experiences resonate most ? So we set out for answers.

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Survey AR Virtual Reality Augmented Reality 130

UploadVR Between Realities podcast

MAY 13, 2017

Today, the Brabant Development Agency (BOM) has released a survey that reveals a wide discrepancy between developers’ revenue ambitions and their financing needs. However, the average developer in the survey expects their firm to generate “only” $1.3 In this second edition of “Hype or Serious Business?”

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AR Netherlands Survey Belgium 175

AR Insider

JULY 23, 2019

And how can VR players optimize product strategies accordingly? adults in Thrive’s established survey engine. It has likely discovered figures similar to the below, and pinpointed price points that will move the most headsets, regardless of margin, pursuant to its loss-leader driven platform strategy. Cross Section.

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Survey Trends Groups Strategy 170

Road to VR

JUNE 10, 2017

In an effort to better understand how application developers in particular are treating LBVRE as a distinct distribution channel, Greenlight Insights asked more than 400 industry executives in its semi-annual State of the VR Industry survey how important LBVRE to their company’s near-term success within the next twelve months.

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Survey Virtual Reality Industry Entertainment 264

ARVR

NOVEMBER 21, 2022

Working closely with Thrive Analytics , ARtillery Intelligence authored questions to be fielded through its established survey engine to more than 98,000 U.S. This 100-point scoring system factors in VR users’ net satisfaction response and ease of use (tracked elsewhere in the survey). So we set out for answers. Wii, Switch, etc.)

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Survey Trends Virtual Reality Hardware 130

ARVR

NOVEMBER 1, 2021

Though we spend ample time examining consumer-based AR applications and strategies, greater near-term impact is seen today in the enterprise. There’s a mix of enterprise survey data, IDC market sizing, and ROI metrics that are extracted from Librestream’s use in the field. Let’s take those one at a time. That won’t translate.

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AR Survey Data Case Study 130

Tech Trends VR

JUNE 6, 2018

The report also includes the results of a survey of 3,613 parents about their attitudes toward virtual reality. Until this survey, it was unclear how, and even how many, kids were using virtual reality,” Bailenson says. It’s perceptually surrounding, so no matter where you turn there is content.”.

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Survey Virtual Reality Virtual Environment Education 216

ARVR

DECEMBER 23, 2022

Through writings and multimedia, it provides deep and analytical views into the industry’s biggest players, opportunities and strategies. Research includes monthly narrative reports, market-sizing forecasts, original consumer survey data, and multimedia — all housed in a robust intelligence vault.

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Los Angeles AR Apple Survey 130

ARVR

MAY 25, 2023

This has guided its product development and business strategy since. This is an AR go-to-market strategy that we call “AR as a feature.” It continues to be validated in ARtillery Intelligence’s consumer surveys as a popular way to consume AR. With that backdrop, Snap’s unofficial tagline from the start was “camera company.”

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AR Strategy Survey Exercises 130

ARVR

AUGUST 17, 2021

ARtillery Intelligence’s recent survey findings ?—?produced produced with consumer survey specialist Thrive Analytics?—?provide Web AR meanwhile lingers at 17 percent of survey responses. Biggest Shell To further compare mobile AR platforms in a data-backed way, how do they stack up in terms of consumers’ reported usage?

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AR Survey Case Study Augmented Reality 130

AR Insider

APRIL 27, 2020

That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. Healthier content libraries can also be seen from ARtillery Intelligence’s consumer survey data with Thrive Analytics. Demand is be attributed to Quest’s quality architecture and content library.

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Oculus Data Survey Trends 220