South Korea’s LG Electronics announced on Monday a partnership with Oorbit to develop serious gaming metaverse technologies for LG TVs.
Oorbit, a metaverse tech company, will leverage LG’s televisions for gaming and immersive experiences. The former will deploy its cloud streaming technologies along with high-fidelity metaverse worlds.
Using its PIXELYNX and Auxuman platforms, Oorbit will facilitate virtual concerts and multiplayer online gaming experiences for users. The platform will also offer persistent digital identities across experiences for seamless digital asset management and purchases.
Oorbit, LG Explore Metaverse Infrastructure
Pooya Koosha, Oorbit’s Chief Technology Officer and Co-Founder, said that his company had been building hardware, software, and networking layers for the Metaverse for over ten years.
“It just wasn’t called the metaverse back then,” he added.
Continuing, he stated,
“Our proprietary technology is the connective tissue that links virtual worlds together and makes it easy for developers and brands to bring their experiences into the metaverse. Scaling our technology for millions of LG TV customers is the next step in making the metaverse accessible for all.”
LG added it was proud to drive innovation and create “personalized experiences to consumers” to support their interactions.
Jung Sung-hyun, Head of Content Service Division for LG Electronics Home Entertainment Company, added:
“We are pleased we can achieve that now once again thanks to Oorbit’s vision to give open access to metaverse experiences in one place on our TVs.”
Oorbit Chief Executive and Co-Founder Ash Koosha said LG had “the vision and reach” to make the Metaverse more accessible to users via its smart TVs.
He continued,
“Imagine playing with a map you bought for one game and taking that same item into a concert where it becomes your backstage pass. Translatable digital ownership is possible with virtual worlds that are connected through Oorbit. Our goal is for users to have access to boundless streams of entertaining content through the devices they already own. Our partnership with LG will dramatically speed our journey toward that goal.”
Oorbit, LG, and Serious Gaming
The new solution comes amid a major push for serious gaming solutions in the extended reality (XR) market. Developing such innovations leverage cutting-edge solutions to connect disparate technologies across the metaverse.
These include cloud and edge computing, 5G networking, the blockchain, artificial intelligence (AI), and interoperable gaming services.
Microsoft explained at the Immerse Global Summit’s Metaverse 2.0 event last year how these could lead to next-generation metaverse infrastructure. The innovations would select four “technical pillars” of the Metaverse. These include the user experience, user interface, developer environment, and market economy.
Serious gaming could also supply critical infrastructure for 3D assets by supporting users buying and selling non-fungible tokens (NFTs) across immersive spaces.
Big Tech and the Real-World Metaverse
The comments came just months after Microsoft announced it would acquire Activision Blizzard in a historic $68 billion deal. The merger would allow its gaming divisions to expand titles and build additional gaming metaverse technologies.
Meta Platforms and Microsoft have also boosted serious gaming tools in a massive collaborative effort for the Meta Quest Pro. The deal, announced at the Connect 2022 event in October last year, will facilitate access to key Office programmes while using Meta’s flagship mixed reality (MR) headset.
Additional firms such as Unity Technologies, Epic Games, NVIDIA, Sony, and Improbable have launched respective initiatives to develop serious gaming tools.
The latter firm, a London-based metaverse company, plans to upscale the number of concurrent users on metaverse platforms with its solutions. XR Today tested its metaverse platform, which demoed massive multiplayer gaming experiences with cloud and edge-based streaming services, among others.
Sony has also stepped up efforts to develop similar tools with several offerings. These include a motion capturing (mocap) system for small and independent creatives, a metaverse platform for hosting virtual events, and a blockchain-based system for trading digital assets on the PlayStation VR (PSVR) 2 system.
