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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

The first wave of WMR headsets launched in 2017 | Image courtesy Microsoft In 2017, Microsoft also managed to assemble a host of major OEMs to create what would be the first Windows VR headsets, which included PC VR headsets from Dell, Lenovo, Acer, HP, Samsung, and Asus.

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Has Sony Captured 30% of VR Hardware Revenues?

AR Insider

Sony is the market share leader for VR hardware revenues according to the latest report from Strategy Insights. That’s followed by Oculus (presumably all variants) at 25 percent and HTC (same) at 22 percent. That includes Google (11 percent) Samsung (5 percent) and others (6 percent).

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

Image by Samsung, taken from Upload VR). Samsung may launch a next-gen Samsung Odyssey. A recent filing at the Chinese IP offices makes us speculate on a new PC VR headset in the works by Samsung. Oculus Go is not part of the Oculus For Business program anymore. Top news of the week.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

The main one regards the 4 devices we were waiting for this year , which in our opinion should have changed everything: Quest 3, Apple Vision Pro, Google-Samsung Headset, and PSVR 2. There was (and still is) quite a good hype for these headsets, exactly as there was hype for what was Oculus Santa Cruz, the codename of the Oculus Quest.

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The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Oculus). The Oculus Quest is now one year old. We’ll see….

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Trends and predictions for XR in 2024

The Ghost Howls

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Apple has unveiled the Vision Pro, while Google has announced a mixed-reality headset that is being built together with Samsung and Qualcomm.

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The XR Week Peek (2021.06.21): Facebook experiments with VR ads, PSVR 2 to come at the end of 2022, and more!

The Ghost Howls

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

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