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Reebok Launches AR Tool To Unlock Neighborhood Basketball Courts

VRScout

Build your own regulation-size basketball court with the simple tap of a screen using Reebok’s new “Court of Greatness” tool. The first installation comes from the NYC creative team New York Sunshine and is available to view now at 36th Fifth Avenue in Brooklyn. Image Credit: Reebok.

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Snap Launches Long-Anticipated Custom Landmarkers Tool

ARPost

This week, Snap rolled out the long-awaited “Custom Landmarkers” developer tool for creating AR experiences anchored to geographic locations. To showcase the tool, five locations around the world already have their own Custom Landmarkers created through partnerships with early access developers. The Road to Custom Landmarkers.

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Nokia Announces Speech-Based AI Network Management Tools

XR Today - Mixed Reality tag

The company revealed the new digital tools at the Brooklyn 6G Summit in New York, NY, which taking place from 31 Oct to 2 November. At the event, it stated the new NLP solution can configure networks using prompts and speech.

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Snapchat’s AR Lenses Are About To Get Even Better

VRScout

The first brand to make use of the new technology is Tiffany & Co., a luxury design house based out of Manhattan, New York. The new Tiffany Lock Lens allows you to try on various Tiffany Lock bracelets anywhere using your smartphone. This includes digital goods, effects, and tools.

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Meta Adds New eCommerce Tools for Digital Collectables

XR Today - Mixed Reality tag

This Wednesday, Meta introduced new eCommerce tools for its Facebook and Instagram social media platforms, enhancing the purchasing process of digital collectables and NFTs. The update includes tools for NFT creation, new buyer engagement opportunities, and profile settings.

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Highlights From New York City’s Upcoming VR In The Sky Event

UploadVR Between Realities podcast

Beyond the well-known gaming experiences, immersive reality impacts a collection of entertainment industries by way of ads, live event broadcasts, news shows, and more. Different markets are catering to these new experiences to varying degrees and New York continues to make significant efforts.

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Apple CEO Tim Cook: AR Is “Critically Important” For The Company’s Future

VRScout

Kara Swisher from the New York Times recently talked with Apple CEO Tim Cook about the companies future as well as its current priorities. You can check out the entire New York Times interview here. Feature Image Credit: Karl Mondon/Digital First Media/The Mercury News (via Getty Images).

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