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How and Why Brand Engagement Is Driving XR Development

ARPost

These portals open up new virtual worlds for users to walk through or otherwise interact with. Once a portal has been opened, the user needs only to walk through it to enter a 360-degree virtual environment. The company does work with other big-name brands including AT&T, Samsung, Chase, USAA, Pepsi, and Coke.

AR 392
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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

The consumer electronics companies like Apple and Samsung and to some extent Google and Microsoft, along with companies like Amazon, are jumping nto healthcare. Walter: It’s going to be in Nashville. And we challenge them with virtual environments, for example, to see how they react.

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Three Decades of Medical VR, with Stanford's Dr. Walter Greenleaf

XR for Business Podcast

The consumer electronics companies like Apple and Samsung and to some extent Google and Microsoft, along with companies like Amazon, are jumping nto healthcare. Walter: It's going to be in Nashville. And we challenge them with virtual environments, for example, to see how they react. And that's really changing the game.

article thumbnail

Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

The consumer electronics companies like Apple and Samsung and to some extent Google and Microsoft, along with companies like Amazon, are jumping nto healthcare. Walter: It’s going to be in Nashville. And we challenge them with virtual environments, for example, to see how they react.