The Ghost Howls

MARCH 1, 2024

Both Apple and Google already have very popular stores , they have full suits of tools (think about the Google Docs suite) and entertainment channels (think about Apple TV), and they have enormous expertise in building hardware and operating systems. All the tools are integrating AI in one way or another. Photoshop is doing the same.

Trends 416

Trends Apple Google Unity 416

UploadVR Between Realities podcast

JUNE 8, 2017

The Electronic Entertainment Expo (E3) is in Los Angeles, CA next week and it’s always one of the largest events of the year for gamers, giving giants of the industry including Sony, Microsoft, and Nintendo the chance to show off the latest hardware and games to drive the next generation of consumer interest. What We Know .

Microsoft 173

Microsoft Los Angeles Hardware Industry 173

ARPost

FEBRUARY 6, 2023

The Use of VR in the Field of Education Vindevogel goes on to say that VR will be a useful tool in the field of education. More Accessible Developer Tools VR solutions are becoming more popular in commercial settings and it’s expected that developing such solutions will become simpler in the coming years.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

XR Today - Mixed Reality tag

DECEMBER 5, 2023

AI will require “open and transparent innovation” to “empower a broad spectrum of AI researchers, builders, and adopters” with critical information and tools, the organisation explained. Its CloudXR and Omniverse platforms are empowering companies with tools designed to build the industrial metaverse.

Unity 93

Unity Cleveland Tools Microsoft 93

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

Entertainment 114

Entertainment Augmented Reality Virtual Reality Unity 114

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

Unity 84

Unity Groups Unreal Industry 84

ARVR

DECEMBER 2, 2020

Interhaptics is a Haptics software company specializing in tools for haptic design and rendering, and hand tracking interactions for digital platforms as Mobile, XR, and consoles. Today, the tool covers both Windows-based and Android-based XR devices. All are already included in Unity. Trending AR VR Articles: 1.

Haptic 130

Haptic Hand tracking Augmented Reality Microsoft 130

XR Today - Mixed Reality tag

FEBRUARY 1, 2024

Igloo Vision was among a number of leading emerging technology companies showing face at the event to highlight the future of workplace technology -with the firm successfully showcasing how immersive spaces are a valuable enterprise tool via its Igloo Core Engine solution. In 2023, Igloo Vision showcased its various immersive spaces.

Immersion 111

Immersion Architecture Microsoft 360 Video 111

AllThingsVR

JUNE 13, 2017

The CEOs of reality creation tools Unity and Unreal have perhaps the best insight anywhere into the state of the industry and both John Riccitiello and Tim Sweeney see investment accelerating significantly over the next year. Even if the AR and VR industry is still in its infancy, it is about to hit a growth spurt.

Microsoft 70

Microsoft Los Angeles Unreal Hardware 70

XR Today - Mixed Reality tag

JANUARY 5, 2023

Microsoft explained at the Immerse Global Summit’s Metaverse 2.0 The comments came just months after Microsoft announced it would acquire Activision Blizzard in a historic $68 billion deal. Meta Platforms and Microsoft have also boosted serious gaming tools in a massive collaborative effort for the Meta Quest Pro.

South Korea 78

South Korea Motion Capture Microsoft Sony 78

ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for SNAP as of 2/3/20 Sony Corp.

Virtual Reality 130

Virtual Reality AR Augmented Reality Google 130

XR Today - Mixed Reality tag

APRIL 19, 2023

The latter allows members to participate in hackathons, open-source tools, plugfests, and other events. Some of the top members of the Forum include IKEA, Alibaba, rooom , Adobe, Huawei, Meta, Microsoft, NVIDIA, Qualcomm, Sony, Unity, and many others.

Miami 96

Miami Groups Industry Wearables 96

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), It is not an app, but a tool to build apps.

Microsoft 495

Microsoft Hardware HTC Conference 495

The Ghost Howls

MARCH 1, 2021

Image by Sony). Sony officially states it is going to launch the PSVR 2. PlayStation VR has been the most successful headset until now (if we exclude the crappy mobile viewers), but now it is pretty dated and people were wondering what Sony was going to do. Some people started to think that Sony could have abandoned VR.

Sony 366

Sony Oculus Unity AR 366

XR Today - Mixed Reality tag

JUNE 22, 2022

All organisations are welcome to the forum via a Participating Agreement, where they can join prototyping, plugfests, open-source tooling, and hackathons, and other activities from July this year. The Metaverse Standards Forum has been formed to foster development of open standards to build the open metaverse.

Industry 87

Industry Technology Tools Unreal 87

XR Today - Mixed Reality tag

DECEMBER 8, 2022

Case Western Reserve University, a world-renowned medical institution, joined the event to reveal how it leveraged Microsoft’s MR tools by combining them with its educational software platform. The company explored 3D modelling and printing, and later, Microsoft debuted its first-generation HoloLens at the time.

Training 87

Training Miami Education Magic Leap 87

The Ghost Howls

APRIL 19, 2021

On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. CloudXR SDK, NVIDIA’s service to offer cloud rendering, will update to v2.1. billion valuation.

HTC 467

HTC Oculus Unity Augmented Reality 467

Road to VR

OCTOBER 22, 2016

Some the participating companies included Mozilla, Google, Samsung, Oculus, Facebook, Apple, Microsoft, Valve, Sony, Yahoo, Unity, Intel, Qualcomm, NVIDIA, HP, Dolby, High Fidelity, JanusVR, and Sketchfab.

San Jose 100

San Jose Microsoft Virtual Reality Oculus 100

The Ghost Howls

JULY 31, 2023

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. More info Sony Mocopi seems to be good for full-body VR Thrillseeker, the superstar VR Youtuber, is experimenting with Mocopi, the lightweight full-body VR kit by Sony.

Apple 270

Apple Ukraine Samsung Data 270

The Ghost Howls

OCTOBER 26, 2020

It unites the power of white-labeled versions of ENGAGE, VRChat, Museum Of Other Realities, Virbela, and of the own Vive Sync to offer a complete suite of tools that lets companies organize VR gatherings of every kind , from concerts to work meetings, not to mention workshops. Sony will give PS4 camera adapters for PS5 for free.

HTC 392

HTC Oculus Conference China 392

The Ghost Howls

FEBRUARY 17, 2020

Augmented Reality is being a great tool for e-commerce: AR tools have increased the user’s likelihood of purchase by 11 times; Build.com found that the return rate after selecting items in AR has decreased by 22%. Image by Microsoft). We now know how much Sony has paid for Insomniac Games. News worth a mention.

Magic Leap 212

Magic Leap San Francisco AR Sony 212

VRScout

MAY 3, 2017

Demonstrated live on-stage during the Unity Vision Summit, you can already try it out for yourself in the Unity 2017 beta. Streaming services Netflix and Hulu have been in the VR space for a while (Netflix announced their app for Gear VR all the way back in the fall of 2015), and Sony-owned Crackle is attempting to catch up.

360 Video 150

360 Video Video Augmented Reality Unity 150

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

Sony 362

Sony Oculus Controllers Haptic 362

The Ghost Howls

NOVEMBER 27, 2023

If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens. Who will it be… Sony or Meta?

Augmented Reality 340

Augmented Reality Apple Samsung Ukraine 340

XR Today - Virtual Reality

DECEMBER 29, 2022

Regarding technologies, the Metaverse will incorporate artificial intelligence (AI), virtual, augmented, and mixed reality (VR/AR/MR), the internet of things (IoT), and hand and eye tracking tools. Companies like Microsoft, Meta Platforms, Epic Games, Unity, and others are facilitating the rise of serious gaming technologies.

Entertainment 303

Entertainment United Kingdom Immersion Charlotte 303

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

AR 62

AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

JANUARY 20, 2021

And in fact, some weeks ago Sony has made everyone understand that it has delayed the launch of the PSVR 2 because the market is not there yet. Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. PlayStation believes in VR. PSVR headset.

Virtual Reality 518

Virtual Reality Trends China HTC 518

The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). I like everything that we know on the PSVR 2 device because it is visible that Sony Interactive Entertainment is putting a lot of effort into releasing a high-quality headset that is on par with what the competition is offering. This could be The Unity Cube 2.0. Other relevant news.

Eye Tracking 352

Eye Tracking HTC China Amazon 352

AR Insider

OCTOBER 31, 2019

The incumbents like Facebook, Google, Apple, Microsoft or Snap already own global social graphs, but perhaps looking to unseat them could be the multiplayer gaming behemoths like Sony, Activision Blizzard or EA, or 3D-specific ideas like Aura’s “avatar as a service”.

Magic Leap 157

Magic Leap AR Microsoft Apple 157

XR for Business Podcast

JULY 7, 2020

So where this lower layer of software comes as a bunch of tools. You put new tools in place. And again, this is a visual communication tool to support normal decision making. So that communication tool is actually very important in marketing. We give them the tool to match perspective between the physical and the real.

Gaming 78

Gaming Unreal Data Machine Learning 78

XR for Business Podcast

JULY 7, 2020

So where this lower layer of software comes as a bunch of tools. You put new tools in place. And again, this is a visual communication tool to support normal decision making. So that communication tool is actually very important in marketing. We give them the tool to match perspective between the physical and the real.

Gaming 78

Gaming Unreal Data Machine Learning 78

The Ghost Howls

DECEMBER 1, 2019

It is also a defensive, move that makes it avoid the loss of its partners, as it has happened with Insomniac Studio that has just been acquired by Sony. During the presentation of HoloLens 2, Microsoft called on stage Trimble to present its safety solution to use the latest Microsoft AR headset safely in industrial environments.

Gaming 40

Gaming Czech Republic Microsoft AR 40

XR Today - Mixed Reality tag

AUGUST 3, 2023

Companies such as Meta, holoride , Improbable , Steam, Sony, and many others have begun tapping their serious gaming technologies to achieve this. Using their forward-facing cameras, hand and eye tracking, and 3-6 degrees of flight (DoF), the world’s most popular headsets have employed motion-capturing tools to boost user immersion.

Industry 71

Industry Immersion Gaming Motion Capture 71

XR Today - Mixed Reality tag

MAY 24, 2023

Instead, he has concentrated his journalistic efforts on a stereotypical dystopia of avatars and social media white elephants from a caricatured Meta, Microsoft AltSpaceVR, and Decentraland. I would even say that Meta’s biggest error is building the Metaverse using social media tools and failing to leverage the right markets.

Industry 140

Industry Technology Microsoft Tools 140

The Ghost Howls

JULY 24, 2023

For me this is not a fortunate sentence: this is what Alex Kipman said about the HoloLens, a few weeks before the whole Microsoft Mixed Reality division was disbanded and he was fired from the company. Which tools and platforms are you using to build mind-bending creations? It can even be used for commercial projects.

Apple 289

Apple Survey Machine Learning AR 289

XR for Business Podcast

JULY 7, 2020

So where this lower layer of software comes as a bunch of tools. You put new tools in place. And again, this is a visual communication tool to support normal decision making. So that communication tool is actually very important in marketing. We give them the tool to match perspective between the physical and the real.

Unreal 60

Unreal Data Machine Learning Tools 60

UploadVR Between Realities podcast

NOVEMBER 15, 2016

We captured the transition from a couple companies shipping development tools to hobbyists into a fast-moving industry driven by some of the world’s largest tech companies, each of which is selling increasingly sophisticated systems directly to consumers. March 2016. HTC also announces a $100 million VR investment fund.

San Francisco 100

San Francisco HTC Unity Conference 100