Magic Leap Opens Programs To Extend Support To Developers

VRScout

Magic Leap is giving developers access to additional hardware, funding, enterprise customers, and support. Magic Leap understands that the future of AR means empowering creators with the right tools to explore ideas that will push the technology further into the arms of consumers.

Magic Leap Founder Rony Abovitz Unveils New Startup to Build Virtual Humans

Road to VR

Rony Abovitz, founder of Magic Leap, is starting on a new path after his departure as CEO of the well-funded augmented reality company last year. “He goes outside and teaches us about the world, and we’re building out the underlying technology that makes these things happen.

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Magic Leap Announces Layoffs & Pivot Away From Near-term Consumer Ambitions

Road to VR

Magic Leap today announced layoffs impacting “every level of the company” and a pivot away from the company’s near-term consumer ambitions and toward the enterprise space.

Magic Leap Reportedly Exploring The Possibility Of $10 Billion Sale

VRScout

Magic Leap is reportedly working closely with a financial advisor on exploring options to keep the doors of the AR startup open. If sold, Magic Leap could potentially receive more than $10 billion according to an unidentified source. Feature Image Credit: Magic Leap.

Magic Leap CEO Rony Abovitz Steps Down Citing ‘Focused’ Direction

UploadVR

Rony Abovitz is stepping down from the CEO role at Magic Leap after raising more than $2 billion and subsequently laying off a large segment of the workforce. I have been leading Magic Leap since 2011 (starting in my garage).

Magic Leap Cites COVID-19 In Layoff Notice After Report Of Slow Sales

UploadVR

AR headset maker Magic Leap is laying off “a number of employees” in what it says is a response to the difficulties raised by the ongoing COVID-19 pandemic. ” The post Magic Leap Cites COVID-19 In Layoff Notice After Report Of Slow Sales appeared first on UploadVR.

Microsoft Exec Peggy Johnson to Take Over as CEO of Magic Leap

Road to VR

Peggy Johnson, Microsoft’s Executive VP of Business Development, is slated to take the reins as the new CEO of Magic Leap, effective August 1st. The post Microsoft Exec Peggy Johnson to Take Over as CEO of Magic Leap appeared first on Road to VR.

Our First Look At Magic Leap’s Experimental Spatial Computing AR Experience

VRScout

Undersea , a new spatial computing AR experience developed for the Magic Leap One headset, is set to premiere next week at the 46th annual SIGGRAPH computer graphics conference in Los Angeles. Available for demo July 28th – August 1st at the Immersive Pavilion, Undersea harnesses the power of the Magic Leap One, as well as Unreal Engine 4 and Vulcan 3.1 Image Credit: Magic Leap. Featured Image Credit: Magic Leap.

After A Year In Court, Magic Leap’s Case Against Nreal Has Been Dismissed

VRScout

US Courts says Magic Leap has failed to state their claims against Nreal. Back in June of 2019, Magic Leap filed a lawsuit against Nreal claiming the company stole technology and design that belonging to the Florida-based AR company. Image Credit: Magic Leap, Nreal.

US Navy Using Magic Leap Headsets To Keep Soldiers Combat-Ready At Sea

VRScout

The Magic Leap One AR headset enters the US Military training program. A new AR training tool developed by Magic Leap Horizons will use Magic Leap One AR headset to deliver various AR military training scenarios to the US Navy. Magic Leap Horizons originally developed TRACER as part of the US Army’s Augmented Reality Dismounted Soldier Training (ARDST) project.

Magic Leap’s Latest Experience Is An Interactive Fairy Tale

VRScout

As with all immersive hardware and platforms, the success (or otherwise) of Magic Leap will hinge on whether it can attract creative developers to make awesome content to bring its technology to life. What struck me about it was that this was not so much an entertainment technology, but a future technology, and from that moment I was pretty much hooked,” says Hunicke, who’s the CEO and Co-Founder of Funomena. Image Credit: Magic Leap / Funomena.

Magic Leap 2 Planned for Launch in 2021, Targeting Enterprise & Prosumers

Road to VR

Magic Leap’s next-gen AR headset, Magic Leap 2, is officially slated to launch sometime in 2021. That same report maintains that Magic Leap Two will include 5G connectivity, a wider field of view, a smaller and lighter form factor, and different color options.

Magic Leap Software Update Adds Hand Occlusion, Shared Space Multiplayer

UploadVR

A major software update for the Magic Leap One adds support for hand occlusion and shared space multiplayer. The last update to Magic Leap One added skeletal hand tracking, meaning developers can retrieve the position of each joint in space. Depending on the tracking quality, this should bring the Magic Leap One’s interaction capabilities more in line with Microsoft’s HoloLens 2. Magic Leap ar LuminOS Magic Leap One

Exploring An AR Coral Reef Bursting With Life In Magic Leap’s ‘Undersea’, Available Now

VRScout

Hands-on with Magic Leap’s latest spatial computing experience at SIGGRAPH 2019. This year’s SIGGRAPH computer graphics conference, currently taking place at the Los Angeles Convention Center, features no shortage of VR and AR technology. Whether it be the Immersive Pavilion or the VR Theater, XR is dominating the show floor this year, offering attendees an exclusive look at a wide range of bleeding-edge immersive technologies. Image Credit: Magic Leap.

Magic Leap 1 Pivots To Enterprise, ML2 Targeted For 2021

UploadVR

Magic Leap is refocusing around the enterprise market, launching a new nearly $3,000 enterprise bundle with business warranty and support. The company also confirms a successor, Magic Leap 2, is targeted for 2021.

Magic Leap Job Listing Points to Future Platform Support for Mobile AR

Road to VR

It looks like Magic Leap could be gearing up to jump into the world of mobile AR, as the company recently published a job listing for a senior software engineer who will be tasked with building “a cross-platform framework that enables large scale shared AR experiences between mobile devices (iOS, Android) and Magic Leap devices.” Image courtesy Magic Leap. Magic Leap launched their debut product, the Magic Leap One , in August 2018.

Magic Leap’s First Developer Conference Will Be Livestreamed

UploadVR

Magic Leap is set to host what it no doubt hopes will be the Oculus Connect of the AR world next week as it hosts the first ever L.E.A.P. Magic Leap just sent emails round to developers confirming as much, also noting that the session will deliver “insights from visionaries like Andy Serkis and Richard Taylor, plus pioneering developers from Epic Games, ILMxLAB, Unity Technologies and more.”

Magic Leap Takes on Funding from Media Company Axel Springer

Road to VR

German media company Axel Springer today announced that it has taken part in a new round of financing of Magic Leap. As first reported by Tech Crunch , Axel Springer says their investment in Magic Leap will allow them to “actively participate in innovative technologies bearing the potential to present journalistic content and classifieds in new formats and environments.” Image courtesy Magic Leap.

Nreal Denies ‘False And Anticompetitive’ Magic Leap Lawsuit Claims

UploadVR

Last week we reported that high-profile augmented reality company Magic Leap had filed a lawsuit against Chinese competitor, Nreal. The company claimed that Nreal founder and former Magic Leap software engineer Chi Xu had “wrongfully used and disclosed to Nreal and its collaborators the confidential and proprietary information to which he obtained access as a former Magic Leap employee.”

Report: Magical Leap Sees Sluggish Sales Numbers Amidst Latest Funding Round

Road to VR

Magic Leap is one of the most well-funded startups in history, boasting $2.6 Image courtesy AT&T, Magic Leap. The report claims however this second iteration has been stymied by “fundamental technology constraints,” making a hardware refresh a greater likelihood.

Magic Leap One first impressions review: it’s not a leap, but a step

The Ghost Howls

I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. It was a nice ride, and now Gianni, that is an amazing developer, is working in a big company and I’ve started a new adventure in trying to establish a consultancy agency called New Technology Walkers. At a certain point, I asked him: “oh, you said me that you have tried Magic Leap… how is it?”

Magic Leap Launches Creator Edition Headset Priced at $2,300

Road to VR

Magic Leap today launched their long-teased AR headset, the Magic Leap One Creator Edition, a developer-focused device priced at $2,300. Magic Leap has been in development of an AR headset, which has garnered significant anticipation thanks to the company’s massive trove of venture funding (totaling more than $2 billion) and years of concept videos , celebrity endorsements , and guarded teasing.

AR Glasses For Diabetics: Magic Leap Considers ?Glucose Monitoring? Eyewear

VRScout

According to a patent released last week by the US Patent and Trademark Office, AR startup Magic Leap has begun exploring the concept of smart glasses that can “monitor glucose levels over time” along with other vitals. The patent was first filed by Magic Leap in November of last year. Since its initial foundation back in 2010, Magic Leap has developed a reputation as one of the most secretive startups within the XR industry.

Mozilla Releases Developer Build Browser for Magic Leap One

Road to VR

Mozilla has just released an early developer preview of a web browser for the Magic Leap One AR headset. The browser is built on Mozilla’s Servo engine technology, the company’s high-performance browser engine designed for both application and embedded use. Magic Leap One already boasts its own native browser called Helio, which serves up both the 2D and 3D web.

AT&T and Magic Leap Partnership is All About 5G, While Selling a $2,300 Headset Without It

Road to VR

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. AT&T and Magic Leap are pitching a similar marketing message involving Magic Leap One and 5G, and have begun exclusively selling the headset in select AT&T stores… but the whole thing falls flat upon the realization that the headset doesn’t actually have any 5G hardware.

Magic Leap Raises $280M from Japanese Telecom NTT DOCOMO

Road to VR

Magic Leap, one of the most well-funded startups in history, just took on a $280 million investment from Japan-based mobile phone operator NTT DOCOMO. As Japan’s largest mobile operator, Docomo is slated to be Magic Leap’s exclusive telecommunications partner in Japan. Similar to Magic Leap’s exclusivity agreement with AT&T in the US, the partnership puts strong emphasis on the country’s upcoming 5G infrastructure.

The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. Also because the brand “Magic Leap” is not as shiny as before , when we were all expecting great things from it.

The Future of Fashion: Magic Leap One Street-Style As You Never Imagined

VRScout

When the Magic Leap One (ML1) originally shipped and went to market, I eagerly tried the headset the first moment I could. I was impressed by a number of features right away and the care the good people of Magic Leap put into constructing the hardware, but remained unsurprised when the wearable did not fit over my big glasses and even bigger hair. Just like technology, fashion updates, upgrades and changes almost at lightspeed.

Magic Leap Powers MR Catwalk At London Fashion Week

VRScout

The opening collection of the show, created by one of the upcoming designers, Gerrit Jacob, uses innovative Magic Leap spatial computing technology alongside Three’s 5G network, which will bring the designer’s inspirations to life on the catwalk and will remain installed for future use by the students. “My Magic Leap gives us the ability to create digital effects that interact with the real world, live,” adds Connie Harrison, director of immersive experiences.

Magic Leap Teams With Brainlab, SyncThink, And XRHealth For Medical AR

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Magic Leap’s $2,300 spatial computing platform Magic Leap One may be too expensive for most consumers, but like other early augmented reality devices , enterprise users with bigger pocketbooks are embracing its potential as a business tool. One particularly promising category is health care, where Magic Leap says it’s now collaborating with at least five different companies to bring its hardware into labs, clinics, and even hospital operating rooms.

Lawsuit Alleges Nreal Founder Copied Ideas After Leaving Magic Leap

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Well-funded augmented reality startup Magic Leap filed a lawsuit against competing startup Nreal and its founder Chi Xu. ” Then he left and founded Nreal with contacts in China, the suit alleges, and he “wrongfully used and disclosed to Nreal and its collaborators the confidential and proprietary information to which he obtained access as a former Magic Leap employee.” AR lawsuit Magic Leap Nreal

Madefire Debuts 3D Motion Comics On The Magic Leap One AR Headset

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Madefire has been committed to making “motion comics,” or digital versions of comic books that leap off the page with animated visuals. Now, the company is announcing that it is showing off its first Motion Book experiences on Magic Leap ‘s augmented reality glasses. The Madefire platform isn’t a mere app that runs on the Magic Leap One Creator Edition, the development version of Florida-based Magic Leap’s AR glasses that sells for $2,300.

Magic Leap One Hands-on Suggests a Headset That’s a Lot Like HoloLens

Road to VR

Ahead of the launch of the Magic Leap One , several press outlets got a chance to see the device up close and personal. The Verge’s Adi Robertson was among those who got to peer through the purported magical device, but came away feeling like the headset doesn’t do much to differentiate itself from Microsoft’s HoloLens, which launched two years prior. Magic Leap magic leap one magic leap one hands on magic leap one preview magic leap one review

H&M x Moschino Team Up With Magic Leap For AR Fashion Show Experience

VRScout

Thanks to a collaboration by Magic Leap, H&M, Moschino, and Warpin Media, guests were able to interact with the eclectic collection through an unforgettable eight minute immersive fashion experience following the traditional runway show. For H&M, using AR technology for the Moschino fashion show experience was simply a way to creatively bring the pieces to life. News AR AR Fashion Augmented Reality H&M Magic Leap Moschino

Magic Leap Founder Launches the Company He 'Really' Wanted to Start, a Film & Music Studio with Virtual Artists

Next Reality AR

The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. Don't Miss: Magic Leap Made.

Magic Leap Reveals Partnership With The NBA

UploadVR

Magic Leap CEO Rony Abovitz and NBA Commissioner Adam Silver revealed a new partnership during Recode’s Code Media conference. Details were sparse, but Silver and Abovitz revealed plans to experiment with Magic Leap’s technology as a way to enjoy professional basketball. We are working towards bringing the live NBA game experience to Magic Leap One. Livestream of the talk is below: Tagged with: Magic Leap Facebook Twitter Reddit More.

To the Dismay of Its Audience, Magic Leap Livestream Dodges Key Questions

Road to VR

Years of Magic Leap’s hype-building seems for many to be turning from excitement to disappointment, as the company continues to evangelize its AR headset with little attempt to demonstrate what it’s actually like to use it. Since the beginning, Magic Leap has been a masterful tease. Captured by Road to VR, image courtesy Magic Leap. Captured by Road to VR, image courtesy Magic Leap.