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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Sony invests $250M in Epic Games. Sony has announced that it has made a big investment of $250M in Epic Games through one of its subsidiaries. The investment gives Sony a minority stake in Epic that now is evaluated at more than $17B. And Sony for sure wants to have a stake in the metaverse. Top news of the week.

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. First adopters of Vision Pro users can access Microsoft Teams, Word, Excel, PowerPoint, Outlook, OneNote, and Loop, complete with integrated Co-Pilot features, starting tomorrow. VR|MR 2024 wrapped up this week.

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Enterprise AR Trends for 2020 and Beyond

ARPost

AR Hardware Will Become Better, More Affordable and More Comfortable. As augmented reality is becoming more pervasive in all industries, hardware producers will come up with new, improved models of AR glasses. This is one of the enterprise AR trends that everyone will profit from.

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Top AR Smart Glasses Providers for 2024

XR Today - Mixed Reality tag

Goertek XReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

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The Next Frontier of XR Hardware

ARPost

As we head into the next generation of XR hardware, here are some of the big developments and releases coming out of the industry. But at last, we are seeing a shift from dedicated platform-specific hardware to agnostic all-in-one devices that makes sense for all involved. Where Is XR Heading? What Is Everyone Working On?

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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

Microsoft and Zoom have also released their respective apps into the Vision Pro this week. The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients.