XR Today - Virtual Reality

JUNE 9, 2022

Similar to Meta, Microsoft has made some significant investments into the XR landscape in the last couple of years. At the same time, the HoloLens headset technology from Microsoft is largely regarded to the industry leader for true mixed reality experiences.

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XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Meta is one of the market leaders in the technology environment right now, particularly in regard to XR, advertising, and the metaverse.

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XR Today - Mixed Reality tag

JUNE 14, 2023

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

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The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! Microsoft in the end has decided to deprecate it.

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ARPost

SEPTEMBER 29, 2022

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Unity (Nasdaq: U) for 3D Modeling and Animation Tools. A very important part in the adoption of immersive technologies will be played by infrastructure.

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Software Retail Augmented Reality Microsoft 404

XR Today - Mixed Reality tag

AUGUST 9, 2023

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Mistry added, “The MRCS technology gives us the opportunity to work with some of the best creators and studios in the world.

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ARPost

MARCH 3, 2020

Over the past few years, AR and VR technologies have matured significantly. Expeditions Pioneer Program by Google. However, there are still many obstacles that don’t let education fully adopt these technologies, from the lack of funding to the lack of knowledge. Source: eMarketer. million people in 2019.

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Education AR Industry Google 268

XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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Unity Microsoft Augmented Reality Google 100

XR Today - Mixed Reality tag

MARCH 17, 2023

Automotive companies use VR environments to build new vehicles while embedding AR technology into their navigation systems. Back in 2018, as part of the IBC Masterclass on VR technology, Rob Koenen shared his vision of the future of virtual reality. The concept of interoperability is important to XR innovation isn’t new.

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The Ghost Howls

OCTOBER 16, 2023

More info — Use Google Translate! I don’t know for whom this is “affordable”, maybe Tim Cook, Bill Gates, or people that have sold both kidneys… More info Microsoft completes the acquisition of Activision-Blizzard After many months of legal disputes, Microsoft has finally received the green light to acquire Activision-Blizzard.

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ARVR

MARCH 16, 2023

MUSE Museum AR Experience on a mobile application Finding the best platform for your WebAR project Introduction I have been building Augmented reality apps since 2006, and I have worked with various systems: PC, Mobile, Adobe Flash FlarToolkit, Depth sensors, RGB Sensors, Magicleap, Microsoft Hololens, Google Tango andARCore, and Apple AR Kit.

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Augmented Reality Unity AR Google 246

UploadVR Between Realities podcast

OCTOBER 26, 2016

Microsoft’s play for command of next generation personal computing can be seen today with the announcement of a series of Windows-powered VR headsets starting at $300. This is not the case with the headsets on the way from Microsoft’s partners. “The strategy has become clear.

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UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. So I thought it was time to get my hands dirty with the technology.

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How To Unity Video Course 504

Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

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Strategy Unity AR Gaming 144

ARPost

NOVEMBER 15, 2021

The award for Best Consumer App was presented by Hopscotch Interactive CEO Emily Olman to Google Maps Live View by Google. AWE co-founder and Futurewei Technologies Director of AR/VR Tish Shute presented the award to Masterpiece Studio. Best Creator & Authoring Tool. Best Developer Tool.

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ARPost

MAY 12, 2022

Immediately following Inbar’s welcome address is the Unity keynote by Unity Technologies CEO John Riccitiello. As one of the leading tools for 3D content creation, Unity is also one of the engines driving XR content and experiences. Of course, companies don’t need to have a keynote to say something interesting.

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Unity Groups Magic Leap AR 388

XR Today - Mixed Reality tag

DECEMBER 5, 2023

A leader in AI development for virtual, augmented, and mixed reality (VR/AR/MR) solutions, Meta’s latest involvement in the AI Alliance will help facilitate an ethical framework for the emerging technology. Finally, the alliance will aim to launch initiatives to encourage the open development of AI in safe, beneficial ways.

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Unity Cleveland Tools Microsoft 93

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward.

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Entertainment Augmented Reality Virtual Reality Unity 114

ARPost

AUGUST 13, 2021

Available through the App Store and Google Play , visitors to the garden can share memories, convey anger, express their sorrow, explore their feelings, or simply experience the moment in honor of Breonna. Lady PheOnix pointed out the generous support they received from Microsoft , Unity , and Metastage.

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Upload VR

JUNE 21, 2022

The effort to “foster the development of open standards for the metaverse” is hosted by the Khronos Group and already joined by the likes of Microsoft, Meta, Google, Adobe, Epic Games, Unity, and NVIDIA among many others, and membership even includes other standards developing organizations such as W3C.

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Microsoft Groups Unity Simulation 128

Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. That, in turn, allowed their partner developers to secure key contracts as they figured their way around the new technology.

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. For example, Magic Leap has had a partnership with Google Cloud for the past year now. CloudXR From NVIDIA. XR streaming is already a reality on other cloud platforms. Parents and Partners. Your Forecast: Cloudy.

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Magic Leap Software Hardware Amazon 381

ARPost

MAY 16, 2023

Bar-Zeev has worked in XR since 1992 including co-founding Google Earth, serving as a consultant for Linden Labs, a principal architect for Microsoft, advisor for Tilt Five and Croquet, and president of the XR Guild. And Wright’s argument that this technology is the future is hard to refute. Now, one app can do both jobs.

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Augmented Reality Software Tools Hardware 315

VRScout

MARCH 12, 2018

Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.” For instance, retail staff could wear the HoloLens to see how something has been selling.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Microsoft’s smart glasses are now used as an enterprise solution by many companies around the world.

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Virtual Reality AR Augmented Reality Google 130

XR Today - Mixed Reality tag

AUGUST 8, 2022

Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. As an evolving technology giant, the company is also placing increased focus and attention on the Metaverse, similar to the team at Meta.

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Gaming Unity Augmented Reality Microsoft 87

The Ghost Howls

APRIL 19, 2021

On the server-side, it is being integrated with Microsoft Azure, and it is also coming in the future for Google Cloud and Tencent Cloud. VRSS is the technology that makes the graphics card draw in higher resolution the region of the image you are looking at. Google is hiring waveguide developers for AR.

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HTC Oculus Unity Augmented Reality 467

The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. Augmented Reality in 2018.

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Augmented Reality Magic Leap Leap Motion AR 394

XR Today - Mixed Reality tag

OCTOBER 10, 2023

Produced by the VR/AR Association , the Immerse Global Summit is one of the world’s most exciting technology conference series. Hosting virtual and in-person conferences across the United States and Europe, the event encapsulates the VR/AR Association’s quest to facilitate innovation in the immersive technology space.

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Immersion Real Estate Education Unity 89

VRScout

APRIL 13, 2018

VR and AR professionals who purchase the 2-day industry-focused Pro Pass will gain access to Friday’s keynote in the Dell Theater as well, featuring a performance by Digital Deception, aka Doug McKenzie and Ryan Oakes – an illusionary duo that combines interactive magic with technology for an unforgettable live spectacle.

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Los Angeles Conference Augmented Reality Motion Capture 199

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. More info (Camera Path and Google Drive backup) More info (Sketchfab exporting).

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XR Today - Augmented Reality tag

APRIL 5, 2023

Brilliant Labs, creators of AR monocle technologies, have also contributed to the research. Numerous firms such as NVIDIA, Meta, Microsoft, Google, Unity, and many others have incorporated versions of GPT on their own solutions to increase content development dramatically.

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Machine Learning Augmented Reality Tools AR 115

Voices of VR

JULY 13, 2023

Liz Hyman President and the CEO of the XR Association (XRA), which is a non-profit, industry trade association representing 47 XR companies including major players like Meta, Google, Microsoft, HTC, Sony Interactive Entertainment, Unity, and HTC. XR Access co-founder Shiri Azenkot told me "But it was always a retroactive thing.

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Government Unity Technology HTC 40

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

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Microsoft Hardware HTC Conference 495

Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. Google VR SDK is popular for building virtual reality applications for Android and iOS.

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AR Unity Virtual Reality Course 120

The Ghost Howls

MARCH 21, 2021

The article ends with Facebook claiming that it cares about privacy, and wants to discuss the topics of privacy, security, and safety of this technology with all the community. Image by Microsoft). More info (Volu official website) More info (The technology behind Volu). Google halves its revenues on the Play Store.

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Sony Controllers AR Haptic 417