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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

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Big XR News from Qualcomm, Meta, Microsoft, and Sony

XR Today - Mixed Reality tag

This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. Last year, Microsoft also shut down its long-standing Metaverse platform Altspace VR, transferring some of its development team to its Mesh platform.

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Google, Sony And Oculus Unite To Establish VR Industry Standards

VRScout

Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand. The post Google, Sony And Oculus Unite To Establish VR Industry Standards appeared first on VRScout.

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The XR Week Peek (2023.12.26): WMR gets discontinued, Meta to showcase an impressive AR prototype, and more!

The Ghost Howls

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Microsoft Joins Google, HTC Vive, Facebook, Samsung, and Sony as an XR Association Member

Peter Graham

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

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Microsoft Joins OpenXR, Becoming a Decisive Backer in the Open, Royalty-free VR/AR Standard

Road to VR

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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