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Can Google Jumpstart AR Shopping?

ARVR

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens. But how does AR play in?

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Google Advances its Geo-local AR Play

ARVR

Though it’s a mature product with a dominant market share, Google Maps’ roadmap resembles that of a younger, nimbler product. And its latest update is to make Live View more searchable (it is Google after all). Again, Google is uniquely positioned to do this given the local business data/details it’s been collecting for years.

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Can Google Merge AR and AI?

ARVR

In all the excitement around generative and conversational AI, Google has gotten lots of grief for missing the party. The common refrain is that these technologies are Google killers. However, there’s just one issue with that take: Google is better positioned than anyone for AI. In other words, where can I buy it locally?

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The VRScout Report – AR Magazines, NFL Refs in VR, & Eye Implants

VRScout

The NFL uses VR to train referees for football season, MLB expands VR content, Sports Illustrated cover features AR, W Magazine uses AR to bring Katy Perry image to life, eye implant platform wants to power continuous AR, now you show off your real-life DJ skills in VR, and the investment & funding wrapup… 1.

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Google Lens Reaches 8 Billion Monthly Searches

ARVR

Last week, Google held its annual I/O developer conference?—?and Buried in all the keynote action, there was also a notable nugget for AR: Google Lens is now used for 8 billion visual searches per month. To put that in perspective, it’s still miles from the 2 trillion+ total annual Google search queries. in Google fashion?—?is

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Can Google Mainstream Visual Search?

ARVR

Represented by tools such as Google Lens, Pinterest Lens, and Snap Scan, it’s all about pointing your phone at physical world objects to contextualize and identify them through informational overlays. Google calls it “search what you see” — a use case that carries a practical and high-frequency value proposition like web search itself.

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The XR Week Peek (2023.03.20): Meta to perform new layoffs, Google Glass to shut down, and more!

The Ghost Howls

Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. Google is discontinuing Google Glass, even in its Enterprise Edition which found some fields of application in the B2B sector (e.g.

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