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The XR Week Peek (2021.12.21): Google is building an AR OS, Nike acquires RTFKT, and more!

The Ghost Howls

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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The XR Week Peek (2023.07.18): Roblox is coming to Quest, Google has an unclear XR vision, and more!

The Ghost Howls

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. Other relevant news. Image by Epic Games). Notice that Apple talks about “future VR features” that it is going to implement.

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Lenqiy aims at fostering creativity in Chinese kids with virtual reality

The Ghost Howls

The typical development environment that they use is Unity, but if the customer requires Unreal because wants a better graphical quality, they can develop using UE4, too. Of course, he said that after having tried Google products, they also took inspiration to improve their ones to try to keep pace, but this was surely a bad news for them.

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The XR Week Peek (2021.02.15): Facebook keeps working on its masterplan, WebXR arrives on iOS, and more!

The Ghost Howls

If you remember well, there’s a scary leaked letter of Mark Zuckerberg where he claims that he doesn’t want to just make programs that run on Android, because they’re subject to the rules of another company (Google). The most viral news of the week has for sure been the one about MetaHuman Creator, a new software for Unreal Engine.

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The XR Week Peek (2020.10.26): DecaGear is an intriguing VR headset, HTC is working on a new device, and more!

The Ghost Howls

Representatives of the JianXi province and also the vice prime minister Liu He have visited the venue, and the Chinese Government has confirmed its strong interest in VR, that is seen as a strategic technology. And while China always moves chaotically, I think that the push of the government is helping its VR companies.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

In Dan Lejerskar’s experience, everyone from universities to governments see the value of XR — they just lack the content to make it a worthwhile, everyday tool. One is government. And we roll this out with more than 50 governments around the globe, national governments. And we identified three areas.

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