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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. This summer, 8th Wall released their 17th major platform update , which expands world effects with a focus on AR portals. And the rest of us? AR portals – 8th wall.

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The XR Week Peek (2020.03.09): New Half-Life: Alyx videos and details, coronavirus makes events go virtual and much more!

The Ghost Howls

HitMotion’s game designer Massimiliano Ariani is in Tuscany and he’s well as well. Valve is rising the hype releasing constantly new material about the game, making us slowly discover how the game is. The game appears fantastic : the graphics are high-level, the interactions are carefully studied to be natural (e.g.

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