San-Francisco-based VR studio, River Studios, has now opened up shop in Los Angeles with creator Sam Macaroni and former YouTube Space LA exec Andy Stack as some of their latest hires.
Born out of Rothenberg Ventures and first launched in 2015 in San Francisco, the expansion into Los Angeles is the company’s latest commitment to work with both Hollywood and social media talent in the world of immersive content.
Rothenberg Ventures is a VR-focused venture capital company that has made early-stage investments in VR startups like Wevr, Jaunt, AltspaceVR and FOVE. River Studios Los Angeles will help service the high demand for VR production work that Rothenberg frequently gets contacted for by partners.
River Studios Los Angeles studio located at the iconic Culver Studios.
Some of River Studio’s work we have covered in the past have included the traveling VR exhibition for Björk and Birchbox Man’s inclusion of a Google Cardboard headset, along with four 90-second video clips, in the subscription-based beauty retail delivery box.
This past week, River Studios partnered up the Sacramento Kings and Willie Cauley-Stein to unveil their new uniforms in VR, as well as letting customers visiting the Sacramento Kings retail space to experience the 360° video in-store.
In-store Sacramento Kings VR experience.
According to Variety, River Studios Los Angeles will also get new additions to their team, including RYOT’s former director of digital content Stash Slionski and Brinton Bryan, who has been working as assistant director with the likes of Steven Spielberg, Clint Eastwood and Richard Linklater.
Image Credit: Drew Olanoff
