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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients. Magic Leap started to understand that these walled gardens are not their future.

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Cinematic Augmented Reality Movies are coming

RealVision VR

While everyone counted on Magic Leap to bring AR eye-wear to the masses, what Magic Leap did in-fact was lend a stigma to Augmented Reality with unfulfilled promises. However the positives that came with the Magic Leap debacle is, it renewed an interest in competitors and entrepreneurs to do AR right.

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The XR Week Peek (2023.09.04): Meta may be working on the next Quest Pro with LG, Meta Avatars get legs, and more!

The Ghost Howls

More info (Sony’s MicroOLED displays) More info (ZEISS Prescription inserts) More info (Monarch: Legacy Of Monsters) Magic Leap 1 to be discontinued soon Magic Leap 1, the device of the hype and the fall of Magic Leap, is going to be discontinued soon. It’s the end of an era.

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The High-end VR Room of the Future Looks Like This

UploadVR Between Realities podcast

Future solutions will get rid of clunky wired headsets and move onto glasses that can project a high-definition image onto the eye, a la Magic Leap, and eventually contact lenses that contain tiny screens. Neural plugins: The Matrix (film). Total Recall (film). Avatar (film). Sword Art Online (TV show).

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

Rumors already talk about a new AR headset produced by Microsoft in collaboration with Samsung that should substitute it, but we have no sure info about it. Tribeca Film Festival is going to happen also in VR. The Tribeca Film Festival is returning both in the physical venue and in VR inside Museum Of Other Realities.

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The XR Week Peek (2020.10.09): All about the Quest 2 launch and much more!

The Ghost Howls

It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop. But don’t get fooled by the launch day numbers, they are only one part of the game.

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Tough Opinions: The Critic’s Guide to Sundance

VRScout

Despite the marked absence of Samsung, all the usual players were there. And we (the content creators) are not competing with some dude who just bought a Gear360 and is filming his dog’s first steps – we’re competing for eyeballs with Game of Thrones , Peaky Blinders , Taylor Swift, Snapchat, and Instagram. I came, I saw, I critiqued.

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