Why The 360 Film Industry is in the Midst of a Reboot – Part 1

Road to VR

The 360 film industry is still young and it’s maturing rapidly. With his name on more than 22 360 film projects to date, Armando Kirwin has had an inside view as to where things started, where they’re going, and why. There was a time in Hollywood when high-end film cameras were all proprietary and the cost of film stock per movie could be in the hundreds of thousands of dollars. a five minute film could cost $40,000 to $100,000 just to stitch).

Cool AR apps to try with Apple’s new phones

Hypergrid Business

Their phones can be used for some low-end VR, via the Cardboard platform from Google, but they haven’t had anything of their own to match the higher-end Samsung Gear VR and Google Daydream View headsets. Blocker is an application that lets film creators augment film scenes by recording the world around them and place placing virtual objects to the scene. The developer kit works on Unity, Unreal, and Scenekit engines.

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The VR Society’s ‘On The Lot’ is Back—and Fully Augmented


” In addition, Unreal Engine will premiere The Giant: Michelangelo’s David in VR to the public, which lets audiences get up-close with the iconic statue unlike ever before. A partial list of exhibitors includes: AMD Studios, Barco, Create VR, Dell, Google, HP | Nvidia, Intel, Koncept VR, Legend, LOOT Interactive, Lytro, Positron, Sony Music, Technicolor, Time Inc., LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. Image by Google). Google and Snapchat release features that aim at the AR Cloud. Imagine it like Google Docs, but for decorating a place in AR.

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The XR Week Peek (2021.03.01): Sony confirms PSVR 2, Facebook teases Quest 2 Pro, and more!

The Ghost Howls

Unreal is already compatible with the framework, so in 2021 we’ll soon have also the tools ready to create OpenXR cross-compatible platforms. For this reason, many companies had to pivot away from making VR films, and this is a great pity.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

This means that if you are in Google Earth VR in a green room where there is a friend of yours, you can see the city that you are visiting all around you, and the real image of your friend being there with you. More info (Camera Path and Google Drive backup) More info (Sketchfab exporting).

The 2019 VR Awards Winners Recognized for Outstanding VR Tech


This year’s 70+ person judging panel included academic professors and researchers as well as representatives from Google, HTC, HP, Deloitte, NVIDIA, Apache, and others. The experience now sits in the hall of fame with Google Tilt Brush , which won the category in 2017. VR Film of the Year. VR Film of the Year went to Wolves in the Walls: It’s All Over. One of the first VR documentaries, it premiered at the Sundance Film Festival that year.

Creating Synthetic Photography, with ThreeKit’s Ben Houston

XR for Business Podcast

We started making-- this company originally was creating software for Hollywood films, and we did that quite successfully on a lot of films. I know you partnered with Google recently, so maybe you can speak to that. Ben: Google has published some numbers on that.

The VRScout Report – The Week in VR Review


Did Seebright just release the augmented reality equivalent of Google Cardboard? The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. OTOY, a graphics-based software solution whose cloud-based light field streaming and hybrid rendering tech has been used in films like Fantastic Four and Spiderman 3 is one of the most well-funded companies in the mixed reality industry with $101M in funding and a $300M valuation.

Crytek-Incubated ‘VR First’ Program to Double Number of Academic VR/AR Labs in 2017

Road to VR

Unveiled last January by Crytek, the now fully-independent VR First program is designed to foster innovation by not only creating independent VR labs where they once weren’t, but by also converting PC labs into AR/VR-ready facilities—and it’s doing it in top universities and science parks across 23 countries including Purdue University, University of Florida, University of Southern California Viterbi School of Engineering, Oklahoma State, and Vancouver Film School.

The VRScout Report – The Week in VR Review


Their VR short, Henry , is about an adorable yet spiky hedgehog who has logistical issues with hugging and was narrated by Elijah Wood and directed by Ramiro Lopez Dau, who worked on films like Brave , Cars 2 , and Monsters University. Using the Unreal Engine 4, NASA has created an extremely detailed and realistic VR model of the interior of the ISS, and astronauts use the Manus gloves in the model for training simulations.

Who Will Own the Metaverse?

AR Insider

In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man. The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes.

Facebook Is Shutting Down VR Content Division Oculus Story Studio


Story Studio is also the creator of Quill — a VR artistic creation platform similar to Google’s Tilt Brush. Story Studio did an incredible job sharing their behind the scenes tips and techniques with the community—from to the Unreal Engine project and assets for Henry— and we’ll continue to make this information available to developers. In a surprise announcement, Facebook is announcing today that it will be shuttering Oculus Story Studio.

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Dreams PSVR Review: A Messy, Unmissable VR Playground In Need Of An Overhaul

Upload VR

The intuition of 3D painting in apps like Tilt Brush has led to the creation of entirely new works of art and simple apps like Google’s Blocks can also get you up and running in this field in no time. Media Molecule’s Dreams is finally ready for VR prime time.

Jules Urbach’s Quest To Realize Star Trek’s Holodeck


They’ve made connections throughout Hollywood and Silicon Valley with advisors like Google’s Eric Schmidt and investors backing them like Ari Emanuel , the co-CEO of one of Hollywood’s most influential talent companies and the inspiration for blunt-talking super agent Ari on HBO’s Entourage. Its leading competitor, Unreal , rolled out “Blueprints” allowing people to build worlds without any formal knowledge of coding. Jules Urbach is on the brink.

2016: The year of VR in review


Both Unity and Unreal Game engines tried their hands at creating a development environment in VR. Between these two, the Unreal toolkit is a little further along, but both need a lot of design and improvement and neither of these seems like it has surpassed the productivity of a traditional development environment. There are efforts for direct translation of Hollywood methods, such as those by Uncorporeal, whose aim is to get 3D film of actors into CG environments.

A 2020 XR Year-In-Review, with MetaVRse' Alan & Julie Smithson, and Alex Colgan

XR for Business Podcast

But then you look at Unreal. And all these concerts are being built on Epic, and Epic's filming Hollywood movies now, because people can't go to sound stages. Epic sued Apple and Google this year over the duopoly of the app stores. just, Google it. 2020's been a hell of a year, huh? Not just in XR, but for everyone around the world. But the COVID-19 pandemic and the year's other trials have definitely left their mark on the Metaverse (and MetaVRse), for good and ill.

100 Voices of AR and VR in Education


I even had the honour of including BATFA and Emmy Award-winning VR film-maker Anthony Geffen in the mix. I have a few go-to apps in my AR/VR tool belt that I'd like to share: Google Street View, NYT VR, Google Expeditions, Merge Cube, GeoGebra AR, Spacecraft 3D. And to create AR & VR try out Thinglink VR, Google Tour Creator, CoSpaces Edu, and Metaverse. Use google cardboard with phones for a low cost starting point.

Building a Better 360 Camera from Consumer to Pro, with Insta360's Michael Shabun

XR for Business Podcast

When you open the box, camera's inside, but there's also a VR viewer, like a little Google Cardboard kind of thing, a little plastic thing that you slap on your phone. You see Google. What this does is it uses a technology that Google made popular some years ago and it uses something called dynamic rendering. We know that folks in the professional film, the traditional industry, they're so busy that it's often difficult to take on these new tools and figure out the workflows.

Getting Fit with a VR Toolkit, and Other XR Tips with VRd?j?'s Michael Eichenseer

XR for Business Podcast

The technology path is moving so fast that if you'd said, "hey, we want to make a five-minute training thing" three years ago, you would have to print the 3D mounts for the cameras, and go out there, film it, stitch it. One of their announcements the other day was this amazing ability to create 3D objects and 3D products, and then have the back end to source and serve them up for programmatic ads on Facebook, on Google.

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SIF: hands-on with “Doctor Who: The Runaway”, “4 Feet: Blind Date” and much more!

The Ghost Howls

Most probably he/she won’t be able to speak with you as well, so in the end, you had better speak some Chinese or to pray saint Google Translate to have what you need. Gymnasia is a 3DOF experience by Felix&Paul Studios and National Film Board Of Canada. It is implemented perfectly: the shading of lights is very well made (I guess they used Unreal) and seems credible. First day at Sandbox Immersive Festival ! Do you want to know how has it been?

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Lindero Edutainment: Equal Parts of Education and Entertainment Make Our Secret VR Recipe


Lindero's first product was an educational application/software called “ Milo and Brandie’s Jungle Adventure ”, released on Apple Store and Google Play. Elon Musk warned that AI will be the cause of the third world war, which inspired Lindero to make their first hit VR short film: AI Nightmare. Lindero Edutainment is 2-year-old VR production company based out of California.

Lighting the Torch for In-App AR Development, with TORCH's Paul Reynolds

XR for Business Podcast

So, in our world, Unity -- and let's not just pick on Unity all the time, you know, there's Unreal. We have a Google Doc-style, real-time collaborative editing, where you can have as many people as you want in a project, but you're also giving them permission to edit the project. And they actually built an Unreal engine-based app to publish news content to go on with their news. I think it works for Google now.

Is Porn Leading Innovation for VR?


In the same report, it also claims that 3 out of 4 headset owners own a mobile VR viewer such as the Google Cardboard or Samsung GearVR. Like many people in the adult film industry, Hess started off as a VR company that “fell” into the porn sector. Using the Unreal engine, VRVixen has created a beautiful seamless gaming portal to view pornography in what may be the world’s most immersive porn experience so far.

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