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The Auggie Awards 2021

ARPost

Best Art or Film. The Best Art or Film award was presented by General Immersive CEO Ray Mosco and went to Peaceful Places by Gold Enterprises. The award for Best Consumer App was presented by Hopscotch Interactive CEO Emily Olman to Google Maps Live View by Google. Best Campaign. Best Creator & Authoring Tool.

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Unity Technologies Hosting Vision VR/AR Summit Asia in Beijing

UploadVR Between Realities podcast

Building on the momentum set into motion by the inaugural event, Unity Technologies is hosting Vision VR/AR Summit Asia in Beijing. Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies.

Asia 100
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Arcturus Announces Microsoft MRCS Partnership at SIGGRAPH 2023

XR Today - Mixed Reality tag

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Arcturus’s Dimension Studio Arcturus will also provide licence and expertise support for studios seeking to partner with Microsoft’s MRCS network.

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Breonna’s Garden: An AR Experience to Foster Healing

ARPost

Available through the App Store and Google Play , visitors to the garden can share memories, convey anger, express their sorrow, explore their feelings, or simply experience the moment in honor of Breonna. Lady PheOnix pointed out the generous support they received from Microsoft , Unity , and Metastage.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

On the other hand, VR cuts you off from your visual surroundings to completely immerse you in an app or film. ” Adobe unveiled its first foray into AR with a proof-of-concept Microsoft HoloLens app that overlays 3D data visualizations on products in a store. “It’s not as bulky.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. More info (Camera Path and Google Drive backup) More info (Sketchfab exporting).