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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. Also because the brand “Magic Leap” is not as shiny as before , when we were all expecting great things from it.

Leaping Into the AR Magicverse?

Tech Trends VR

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet. There’s only so much “we know something you don’t know” you can take before it starts to become annoying, but Magic Leap simply would not take a hint.


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Magic Leap Could be a Great Strategic Acquisition


Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. However over the last 6 years, Magic Leap has continually run into issues with its product pipeline causing critics to swarm on the perceived failure of the company. Enter Magic Leap.

Vancouver’s VR/AR Global Summit Puts Content First


After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . Already a Battle Royale [has] happened in the past five years for buying first option broadcast rights for AR content across sport, music, comics, and films. and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces.

The XR Week Peek (2021.02.01): Facebook is very confident in Quest 2 sales, Valve is working on Neural Interfaces, and more!

The Ghost Howls

The 10M mark is a magic number to have a market big enough for AAA studios to enter and create amazing VR content, that in turn will attract more people to VR. Google makes Tilt Brush opensource. The bad news is that this means that Google has abandoned it.

Holographic Waveguides: What You Need To Know To Understand The Smartglasses Market


Most people remotely familiar with smartglasses have a general understanding of the display used in Google Glass, it is pretty basic: a micro-display (in this case a LCoS) is housed in the electronics attached to the side, and is pointed into a single prism that turns the light 90° into the upper-right-hand field-of-view of the wearer — in this case, a combined optical unit, housing both the LCoS display and the prism optics, supplied by HiMax (an optics OEM out of Taiwan). Magic Leap.

Lyft Patents Show How AR & VR Could Change Ridesharing


Lyft drivers would access this information through an AR headset, such as a Microsoft HoloLens, Google Glass, or Magic Leap, which would place the digital content directly in the view of the Lyft driver, or through an AR enabled smartphone. Besides Audi’s Holoride, attendees were able to experience multiple immersive backseat entertainment projects, including self-driving cars featuring 270-degree VR films to keep passengers entertained.

Who Will Own the Metaverse?

AR Insider

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man.

‘Ready Player One’ Author Ernest Cline Explains Why VR Is The.


and Universal Pictures is adapting Armada for a film adaptation, based on a script written by Cline. There are some analysts that believe augmented reality, or mixed reality as Microsoft and Magic Leap call it, will ultimately become the de facto technology in the coming years. Like anybody wearing Google Glass being at a party and all this information is popping up over people’s heads about each of them.

The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

The same day of the launch of Half-Life: Alyx, Hewlett-Packard has announced its new virtual reality headset, the Reverb G2 , made in collaboration with Microsoft and Valve. Imagine mixing it with CoreML and obtain some magical applications.

The High-end VR Room of the Future Looks Like This


Future solutions will get rid of clunky wired headsets and move onto glasses that can project a high-definition image onto the eye, a la Magic Leap, and eventually contact lenses that contain tiny screens. AR mode will be everywhere else: calling a heads up display of Google Maps on the street, stopping to catch a Pokemon in a field, or scanning the person in the coffee meeting across from you to cross-reference their LinkedIn profile. Neural plugins: The Matrix (film).

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When to Use Virtual Reality (VR) Instead of Augmented Reality (AR)?


Virtual Reality (VR), by contrast, can be published across a wide range of devices (headsets like Oculus Go/Quest and Gear VR, phones, Google Cardboard, WebVR, and much more), is completely immersive, and doesn’t necessarily require a real-time data connection (ie can be run offline). But even the ones that remain and have pretty good traction, such as Microsoft Hololens, have a major shortcoming — immersion.

Over 20 Use Cases of Smart Glasses, VR Headsets, and Smartwatches at Airports


Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. In fact, airports and airlines gave us some of the earliest – and incredibly imaginative – use cases of Google Glass Explorer Edition, arguably the device that set enterprise wearables in motion. That year, SITA worked with Helsinki Airport to explore visualizing airport operations with the Microsoft HoloLens.

2016: The year of VR in review


There are several solutions on the market already, we’ve seen offerings from Intel, Occipital in the past year, and Oculus just demonstrated their “Santa Cruz” headset to reporters at OC3 which uses “inside-out” tracking, similar to Microsoft’s hololens. On the visual spectrum, there are companies like Magic Leap and OTOY working to bring lightfield synthesis within the headsets.

Lighting the Torch for In-App AR Development, with TORCH's Paul Reynolds

XR for Business Podcast

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. Still, kudos for even getting it out, because that's a huge leap, and no telling how much they spent. You were Magic Leap before.

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

Making AR Focals Functional and Fashionable, with North’s Stefan Alexander

XR for Business Podcast

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. So for those of you who don't know, these glasses have a little tiny-- they're monocular, so it's only one eye, but it's a little projector inside the arm projecting on a little -- I guess -- projection film, I guess. Would it be-- is it a film or is it a--? Stefan: It's a special film called a holographic film.

Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

Anne-Marie: Magic Leap’s doing a workshop. There’s Telus, Facebook, Siemens, Raytheon, Viacom, Microsoft, Lenovo, Niantic, Canadian Tire. We actually did a project — that will never see the light of day, unfortunately — we filmed the world’s largest cannabis facility in VR, in 360.

Reimagining Cinema with Radiant Images' Michael Mansouri

XR for Business Podcast

In the late 19th century, Eadweard Muybridge - to win a bet - took several pictures of a horse in motion, and in the process, basically invented film. He's been always interested in the overlap of film and technology, so he co-founded Radiant Images in 2005. Mr. Mansouri's efforts in filmmaking led to NASA and JPL's 2018 Emmy win for outstanding original interactive program for Cassini's grand finale, which was NASA's first recognition in the film community.

Venture Capitalists Contemplate How Much Exuberance Is Good for VR Investing


Microsoft’s announcement for next year, with inside out positional tracking and so forth, that’s the direction we’re heading. With what’s going on from Project Tango and Microsoft, there are definitely big players in this space. But recently both Google and Oculus have gotten behind it, and as a result we’re seeing accelerated adoption of web VR. Feature films go to China, they go to India, they go everywhere. Google recently bought Eyefluence for its eye tracking.

Building the Foundation of The Spatial Web, with VERSES founder Gabriel Rene

XR for Business Podcast

They can look through an iPhone -- which uses ARKit now -- or a Magic Leap headset, or a Microsoft Hololens headset or the other smart glasses that'll be coming, and that worker now can just follow that arrow right to that location, pick that object, and move it from Point A to Point B from, let's say, the pick-and-pack area to the dock, and then registering that interaction back into the warehouse management system.

Getting Fit with a VR Toolkit, and Other XR Tips with VRd?j?'s Michael Eichenseer

XR for Business Podcast

The technology path is moving so fast that if you'd said, "hey, we want to make a five-minute training thing" three years ago, you would have to print the 3D mounts for the cameras, and go out there, film it, stitch it. One of their announcements the other day was this amazing ability to create 3D objects and 3D products, and then have the back end to source and serve them up for programmatic ads on Facebook, on Google. We're not tied to Microsoft.

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Top XR Stories of 2019

Tech Trends VR

Bumpy Road For Magic Leap. Magic Leap then announced it was pivoting towards enterprise customers following damning reports of extremely weak sales. Google Ends the Daydream. A lot has happened in the immersive space over the past 12 months.

The current status of Augmented Reality adult entertainment

The Ghost Howls

So, I leave now the mic to the great Ash, that will guide you inside the magical world of AR porn. (Ah, From the birth of adult film producers Virtual Real Porn back in 2013, and tube sites like , the industry has continued to grow with industry experts estimating that virtual reality porn accounts for 50% of the total VR market. Magic Leap has stated in their guidebook that adult content is not allowed on the device.