The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. Also because the brand “Magic Leap” is not as shiny as before , when we were all expecting great things from it.

Leaping Into the AR Magicverse?

Tech Trends VR

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. With a final fanfare of unnecessary theatrics, it seems like people will now be able to get their hands on this elusive Augmented Reality headset, so developers can start making their own reality with Magic Leap One Creator Edition. Magic Leap is finally out, but do we even care? The post Leaping Into the AR Magicverse?


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Magic Leap Could be a Great Strategic Acquisition


Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. However over the last 6 years, Magic Leap has continually run into issues with its product pipeline causing critics to swarm on the perceived failure of the company. Enter Magic Leap.

Spatial Beats: Oculus, Google & Snap

AR Insider

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. What is up with Google and XR? Sundance Film Festival brings VR Storytelling and Movie Premieres to your home.

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Vancouver’s VR/AR Global Summit Puts Content First


After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . Already a Battle Royale [has] happened in the past five years for buying first option broadcast rights for AR content across sport, music, comics, and films. Magic Leap is tackling this as a humble start up with $2.3B. In 1996, Bill Gates first coined the phrase “content is king”.

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VIEW Conference 2018 will host amazing XR talks and workshops

The Ghost Howls

This is a list of some of the talks that have immediately caught my attention : Google Spotlight Stories team has always been able to create amazing short movies in VR (Image by Google Spotlight). Google Spotlight Stories has always created very interesting immersive content, like the first VR doodle. Mr. Pinkawa will talk about all the storytelling experiments made by Google Spotlight and will give pieces of advice on how to make compelling XR storytelling experiences.

Holographic Waveguides: What You Need To Know To Understand The Smartglasses Market


Most people remotely familiar with smartglasses have a general understanding of the display used in Google Glass, it is pretty basic: a micro-display (in this case a LCoS) is housed in the electronics attached to the side, and is pointed into a single prism that turns the light 90° into the upper-right-hand field-of-view of the wearer — in this case, a combined optical unit, housing both the LCoS display and the prism optics, supplied by HiMax (an optics OEM out of Taiwan). Magic Leap.

The XR Week Peek (2020.09.07): new Quest is coming at $299 and $399, NVIDIA RTX3070 is powerful and affordable and more!

The Ghost Howls

But before talking about it, let me invite you once more to visit the Venice VR Expanded virtual worlds that we did in VRChat for the Venice Film Festival. Facebook wants to use some AI magic to eliminate all what you don’t want to hear and let you hear only what you are interested in.

The XR Week Peek (2021.02.01): Facebook is very confident in Quest 2 sales, Valve is working on Neural Interfaces, and more!

The Ghost Howls

The 10M mark is a magic number to have a market big enough for AAA studios to enter and create amazing VR content, that in turn will attract more people to VR. Google makes Tilt Brush opensource. The bad news is that this means that Google has abandoned it.

The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

More info (Use Google Translate). Magic Leap plans dev days and dev programs. We all know that Magic Leap is in big trouble, and it seems that one of the paths it is trying to follow to exit the quicksands is trying to get more developers onboard.

VR Veterans Found Artie Augmented Reality Avatar Company


It reminds me of Magic Leap’s Mica digital human demo, but so far Artie isn’t showing anything quite as fancy as that yet. Ryan and his team at Felix & Paul forged numerous partnerships with Fortune 500 companies and media conglomerates including Facebook, Google, Magic Leap, Samsung, Xiaomi, Fox and Comcast, and worked on projects with top brands and A-list talent such as NASA and Cirque du Soleil.

‘Angry Birds VR’ is Coming to All Major VR Platforms in 2019

Road to VR

While we don’t know much about gameplay mechanics yet, it’s possible the Magic Leap One release of Angry Birds: FPS – First Person Slingshot may hold some answers. The studio is also working on an upcoming VR arcade experience for its the release of The Angry Birds Movie 2 film. Rovio’s Angry Birds defined the early days of mobile games.

Lyft Patents Show How AR & VR Could Change Ridesharing


Lyft drivers would access this information through an AR headset, such as a Microsoft HoloLens, Google Glass, or Magic Leap, which would place the digital content directly in the view of the Lyft driver, or through an AR enabled smartphone. Besides Audi’s Holoride, attendees were able to experience multiple immersive backseat entertainment projects, including self-driving cars featuring 270-degree VR films to keep passengers entertained.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. Lidar sensors make this possible and it feels like magic. Image by Google). Google and Snapchat release features that aim at the AR Cloud.

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Who Will Own the Metaverse?

AR Insider

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man.

Our pick of AR Remote Collaboration and Support Services


The remote expert can then make notes and diagrams and even film their own hands and tools that appear as overlays in the caller’s display. The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap.

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‘Ready Player One’ Author Ernest Cline Explains Why VR Is The.


and Universal Pictures is adapting Armada for a film adaptation, based on a script written by Cline. There are some analysts that believe augmented reality, or mixed reality as Microsoft and Magic Leap call it, will ultimately become the de facto technology in the coming years. Like anybody wearing Google Glass being at a party and all this information is popping up over people’s heads about each of them.

The High-end VR Room of the Future Looks Like This


Future solutions will get rid of clunky wired headsets and move onto glasses that can project a high-definition image onto the eye, a la Magic Leap, and eventually contact lenses that contain tiny screens. AR mode will be everywhere else: calling a heads up display of Google Maps on the street, stopping to catch a Pokemon in a field, or scanning the person in the coffee meeting across from you to cross-reference their LinkedIn profile. Neural plugins: The Matrix (film).

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The XR Week Peek (2020.10.09): All about the Quest 2 launch and much more!

The Ghost Howls

It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop.

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The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

Imagine mixing it with CoreML and obtain some magical applications. You can look for the world “VRrOOm art, films and fest” from tomorrow Monday, 30th afternoon on VRChat and enjoy this intriguing virtual festival!

Over 20 Use Cases of Smart Glasses, VR Headsets, and Smartwatches at Airports


Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. In fact, airports and airlines gave us some of the earliest – and incredibly imaginative – use cases of Google Glass Explorer Edition, arguably the device that set enterprise wearables in motion. Japan Airlines and JetFly have also tested the headset, which can store up to 40 high-def films including five VR titles.

When to Use Virtual Reality (VR) Instead of Augmented Reality (AR)?


Virtual Reality (VR), by contrast, can be published across a wide range of devices (headsets like Oculus Go/Quest and Gear VR, phones, Google Cardboard, WebVR, and much more), is completely immersive, and doesn’t necessarily require a real-time data connection (ie can be run offline). It’s important in those two scenarios to have complete attention and the feeling you’re totally immersed in an environment, be it filmed on a 360-degree camera or created using CGI.

InstaVR Interviews: Dr. Matthew Frew, Senior Lecturer in Enterprise, University of the West of Scotland – School of Business and Enterprise


Also put a proposal to Google’s Magic Leap for what I’ve termed ‘EducationXR’. Question: What is your primary approach to filming in 360? Just like with any type of filming, you’re looking to make sure you have nice weather and clear views. A big part of that is we build everything into a Google G-Suite for Education, which hosts all the Insta360 content on the Google Platform. InstaVR Interviews: Meet the VR Practitioners.

The DeanBeat: Consumer VR Is Making Snail-like — But Steady — Progress


Google retreated from the Daydream VR business. Magic Leap’s AR device feels like it’s a long way from a consumer reality. There is so much belief that has to be created in consumers who find something magical about VR. VR technologies will need to be woven together into a complete, tightly integrated platform in order to make that quantum leap,” he said. “It’s We are all waiting for the predictions of Mike Abrash to come true.

Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

A lot of-- it's amazing how many big companies now are kind of what I call the immersive lasagna that kind of -- whether it be Magic Leap's Magicverse or the real world index and Facebook -- you kind of got these great slides with these, you know, loads of layers with the physical world, or the digital twin, and infrastructure, and all these things that sit on top. Alan: So you're really going kind of the route of AR, meaning kind of Apple and Google foundation.

Leveraging 5G Networks to bring VR to South Korea, with Korea Telecom?s Joonmo Park

XR for Business Podcast

And when I got into virtual reality in the beginning, the first thing we did was we filmed 360 videos, because we thought that was what VR was. And are you guys experimenting at all with augmented reality, as it pertains to maybe Hololens or Magic Leap or these types of things, where-- for factory worker in manufacturing, and these types of things? Joonmo: Yeah, about one or two years ago we tried to use AR glasses, such as Magic Leap or Nreal.

Jules Urbach’s Quest To Realize Star Trek’s Holodeck


They’ve made connections throughout Hollywood and Silicon Valley with advisors like Google’s Eric Schmidt and investors backing them like Ari Emanuel , the co-CEO of one of Hollywood’s most influential talent companies and the inspiration for blunt-talking super agent Ari on HBO’s Entourage. Games want to be cinematic quality and film wants to be interactive. It is used most often to capture actors and make realistic digital body doubles for big budget films or video games.

Lighting the Torch for In-App AR Development, with TORCH's Paul Reynolds

XR for Business Podcast

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. Still, kudos for even getting it out, because that's a huge leap, and no telling how much they spent. You were Magic Leap before.

The CEO of CGTrader gives us great insights on the 3D models market and VR

The Ghost Howls

It is one of those places where people look for 3D models , alongside other marketplaces like the Unity Asset Store, Google Poly or Turbosquid. Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. High-quality models are the best choice for visually compelling industries, like film and video production, advertisement. Do you know CGTrader ?

2016: The year of VR in review


On the visual spectrum, there are companies like Magic Leap and OTOY working to bring lightfield synthesis within the headsets. Google Tango, SoftKinetic and Occipital brought depth sensing to AR and VR experiences in the past two years, but this year we are seeing the first phones to have it built-in. There are efforts for direct translation of Hollywood methods, such as those by Uncorporeal, whose aim is to get 3D film of actors into CG environments.

Making AR Focals Functional and Fashionable, with North’s Stefan Alexander

XR for Business Podcast

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. So for those of you who don't know, these glasses have a little tiny-- they're monocular, so it's only one eye, but it's a little projector inside the arm projecting on a little -- I guess -- projection film, I guess. Would it be-- is it a film or is it a--? Stefan: It's a special film called a holographic film.

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

Anne-Marie: Magic Leap’s doing a workshop. We actually did a project — that will never see the light of day, unfortunately — we filmed the world’s largest cannabis facility in VR, in 360. Alan, along with his wife Julie, are members of the VR/AR Association, and as such, one of the annual XR gatherings they look forward to most is the VR/AR Global Summit in Vancouver, which is just a few weeks away (Oct 31-Nov 2).

Getting -- and Keeping -- Your Attention in XR, with LumiereVR COO Alexander Haque

XR for Business Podcast

XR technologies are undeniably a leap forward in humankind's mechanical evolution. We were commissioned to bring a five-minute VR experience that they had filmed, giving behind-the-scenes look at the Rangers, the Knicks, and Billy Joel live on stage in 360 VR. And to your point, by the way, what you mentioned -- Google expeditions for the classroom -- they started off by tackling that problem of bringing VR and synchronizing it across headsets.

Reimagining Cinema with Radiant Images' Michael Mansouri

XR for Business Podcast

In the late 19th century, Eadweard Muybridge - to win a bet - took several pictures of a horse in motion, and in the process, basically invented film. He's been always interested in the overlap of film and technology, so he co-founded Radiant Images in 2005. Mr. Mansouri's efforts in filmmaking led to NASA and JPL's 2018 Emmy win for outstanding original interactive program for Cassini's grand finale, which was NASA's first recognition in the film community.

Building the Foundation of The Spatial Web, with VERSES founder Gabriel Rene

XR for Business Podcast

They can look through an iPhone -- which uses ARKit now -- or a Magic Leap headset, or a Microsoft Hololens headset or the other smart glasses that'll be coming, and that worker now can just follow that arrow right to that location, pick that object, and move it from Point A to Point B from, let's say, the pick-and-pack area to the dock, and then registering that interaction back into the warehouse management system.