Gaining Behavioural Insight with Eye-Tracking VR Tech

Tech Trends VR

Companies can now track where a users’ gaze wanders and use that data to design fine-tuned experiences. Eye-tracking technology is gaining in scope and popularity as immersive virtual experiences become more widely used Click To Tweet.

How does eye tracking work?


Eye tracking could become a standard peripheral in VR/AR headsets. Tracking gaze direction can deliver many benefits. Foveated rendering, for instance, optimizes GPU resources by using eye tracking data. Eye tracking is complex.

Showing Off VR 2.0 at #CES2019

Tech Trends VR

So by that measure, Pimax over-delivered at CES 2019 with its Leap Motion bundle featuring 8K VR headset with built-in speakers, 200° FOV and optional eye tracking being developed in partnership with 7invensun. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief.

7 Virtual Reality Trends We’re Predicting for 2018


The global virtual reality market is on track to generate $26.89 Considering that 2016 earnings barely topped $2 billion, the growth trend is encouraging, to say the least. Also encouraging are the VR market trends that show how virtual reality technology is maturing.

Getting Hands-On with the New HoloLens

Tech Trends VR

So after hearing all about it at the launch in Barcelona, I was keen to see it with my own eyes. It works very nicely across the board, but where it comes to eye tracking and voice recognition (and the combination of the two) it delivers in spades.

Trends 238

Developing the Future of Mixed Reality

Tech Trends VR

Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief. The post Developing the Future of Mixed Reality appeared first on Tech Trends. We talk to the first developers to join Microsoft’s HoloLens partner program about what the future of Mixed Reality looks like.

Be a cute VR-tuber with Virtual Cast!

The Ghost Howls

It already offers support for eye and lip tracking. Is it true that you already have eye tracking and full body tracking support? Yes, Virtual Cast supports eye tracking by VIVE Pro Eye and full body tracking with up to 7 VIVE Trackers.

Japan 424

The Ghost Howls’s VR Week Peek (2019.07.15): Apple kills its AR glasses, Oculus full-steam ahead on 2nd gen VR and much more!

The Ghost Howls

A new job listing points out to the fact that Oculus is planning to integrate eye tracking in its next devices. These stats contain very interesting data, like the trends of VR, the differences between the VR tastes of males and females and the differences between US and Chinese users.

Apple 241

HTC Says Vive 2 Will Come When It Can Offer “really meaningful innovation”

Road to VR

In addition to tweaks to the SteamVR Tracking Base Stations, Vive packaging has been refined over time. SEE ALSO Second-gen Lighthouse Chip Could Improve Tracking, Reduce Cost of HTC Vive 2.

HTC 265

China shows its masterplan to lead Virtual Reality in 2025

The Ghost Howls

7invensun for eye tracking addons). Apart from these visual features, there are other areas that must be improved: 3D cameras Inside-out tracking Immersive sound Voice interaction Eye tracking Tactile feedback Emotion recognition Brain-Computer Interfaces.

China 428

Google ‘Foveated Compression’ Patent Filing Published


Foveated rendering is a process which renders most of the view of a VR headset at lower resolution except for the exact area where the user’s eye is pointed, which is detected with eye tracking. That area in front of the eye — where humans perceive the greatest detail — is rendered at a significantly higher resolution. This seems to follow an increasing trend of Facebook poaching top VR talent from Google and Microsoft.

Google 174

Highlights from the SIGGRAPH 2016 VR Village with Denise Quesnel

Road to VR

I had a chance to talk to the program chair Denise Quesnel about some of the content themes and technologies this year at the SIGGRAPH VR Village as well as the different technology trends that were emerging.

Trends 168

My predictions for virtual reality in 2019

The Ghost Howls

General trends. Oculus itself seems to have lost interest in the PC platform and the recent departure of Brendan Iribe (that has resigned because he wanted to create a powerful second generation of PC VR headsets) seems to confirm this trend.

AR+VR Weekly: CES news, ODG’s 20 year journey ends & AR+VR’s road to $80 billion

AWE Blog

CES wrapped up its 51st year last week in Vegas with a ton of AR and VR announcements including new hardware from HTC including the HTC Vive Cosmos and HTC Vive Pro Eye, new smart glasses from Nreal, RealMax and Rokid, a VR driving ride from Holoride and more.

One of the Biggest Names in Home Fitness is Making a VR Exercise Bike

Road to VR

The Vive demo space at CES 2019 played host to a number of games, apps, and brand engagement pieces using Vive Pro’s new eye-tracking tech and Vive Focus, the company’s standalone 6DOF headset.

The Current State Of The VR/AR Patent Landscape


One of the major trends that patent activity has captured is the transformation from merely entertainment-based AR/VR usage towards more useful, inclusive, and practical applications. A comprehensive breakdown of the VR/AR patent process.

VR shows value in enterprises

Hypergrid Business

This has been a widely reported trend, backed up by this new survey – where 83 percent of current enterprise end-users say they see benefits in VR, 69 percent say they see benefits in AR, and 86 percent plan to invest more. (Image courtesy VR Intelligence.).

Survey 108

Hands-on: StarVR One is the Most Complete Ultra-wide VR Headset to Date

Road to VR

The rendering and distortion profile—the math which tells the computer how to draw the virtual scene to account for both the lens distortion and angle/distance of the display in relation to the eye—has to be spot-on in order to achieve both a strong sense of immersion and optical comfort.

Trends 234

The High-end VR Room of the Future Looks Like This


Future solutions will get rid of clunky wired headsets and move onto glasses that can project a high-definition image onto the eye, a la Magic Leap, and eventually contact lenses that contain tiny screens. Eye tracking: Fove: Eyefluence: SMI: Bladerunner (film).

PrioVR 286

HTC Vive GM on the New Vive Tracker & Privacy in VR

Road to VR

The most significant VR announcement from CES 2017 was the Vive Tracker , a modular Lighthouse-tracked ‘puck’ attachment that will enable users to track additional objects within VR experiences.

HTC 179

OSVR - a Look Ahead


I’d like to describe how I hope to see OSVR develop given past and present industry trends. Increased Device Diversity leads to more Choices for Customers Trends An avalanche of new virtual reality devices arrived. We see goggles, motion trackers, haptics, eye trackers, motion chairs and body suits. The dream VR system might be a goggle from one vendor, input devices from another and tracking from a third. Eye tracking software converts eye images into gaze direction.

Venture Capitalists Contemplate How Much Exuberance Is Good for VR Investing


I don’t see the same trends he does as far as mainstream Sandhill Road venture capitalists coming in. Looking forward, we’re going to keep observing this trend. DeMiroz: The trends are encouraging in the sense that — we’ve been monitoring Steam dynamics in the first four months.

Top Investors Discuss VR and AR Strategies and Opportunites at IMMERSE 2016

Road to VR

SEE ALSO HoloLens Inside-out Tracking Is Game Changing for AR & VR, and No One Is Talking about It. We look around the world to see what the trends are and what’s real and what’s hype. SEE ALSO Ximmerse Adds Motion Tracking to PC and Mobile VR Using Stereo Camera Tech.

10 Prominent Developers Detail Their 2017 Predictions for The VR/AR Industry


Wireless headsets and eye tracking and whatever aren’t going to be game changers, we already have the hardware to change your life. Mobile VR will finally get positional tracking. 3) I expect a breakthrough in inside-out camera-based positional tracking.

The Tantalizing Promise Of Augmented Reality Games


Their unveiling, hopefully, will open a lot of eyes and get people excited about what we’re doing. Beliaeff: When you watch the trends in engineers, it’s interesting. Tracking developers will push the boundaries of machine learning.