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Gaining Behavioural Insight with Eye-Tracking VR Tech

Tech Trends VR

Companies can now track where a users’ gaze wanders and use that data to design fine-tuned experiences. Eye-tracking technology is nothing new in itself, but it is gaining rapidly both in scope and popularity as immersive virtual experiences become more widely used both in business and leisure contexts.

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Tobii Leads Charge in Eye Tracking, Attention Computing

XR Today - Mixed Reality tag

Hand and eye tracking are crucial, integral tools to create the most authentic extended reality (XR) experiences. Market leaders have relied on the technologies to build interactive, secure human-computer interfaces (HCIs) capable of offering multiple benefits. The only way to accomplish this is through eye tracking.

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Most Popular XR Hand and Eye Tracking Reviews 2022

XR Today - Mixed Reality tag

As XR technologies become more accessible for companies and consumers alike, the demand for immersive hand and eye tracking solutions is growing. With tracking technologies, companies can build more immersive experiences for XR users. VIVE Pro Eye. Varjo XR-3.

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BMW Doubles Down on AR and VR Technology in Recent Projects

ARPost

Automobile manufacturers and retailers have been among the most enterprising adopters of VR technology. Usually, that technology has been geared towards enterprise. To make this happen, the luxury car company has partnered with some old ARPost favorites in AR and VR technology including Pico , Engage, and 8th Wall.

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7Invensun aGlass DK II unboxing, setup and review: a great dev kit for eye tracking in VR

The Ghost Howls

In China I met the company 7Invensun , that is a worldwide leader for what concerns eye tracking. Being them very kind, they gave me as a gift an aGlass DK II eye tracking add on for HTC Vive and I used it to experiment with eye tracking interfaces. aGlass DK II box on top of HTC Vive one. The device.

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Unity’s VisionOS Beta Program Is Opening To Developers

VRScout

Unity developers can build spatial computing experiences for visionOS that blend digital content with the physical world using Unity PolySpatial. Through this beta program, you and other creatives will be able to create experiences using Unity editor that can run on the Apple Vision Pro MR headset. for Apple Vision Pro.

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7Invensun is a Chinese company that wants to disrupt the VR eye tracking sector

The Ghost Howls

Eye tracking is, in my opinion, a technology that will disrupt completely the VR ecosystem , exactly as room-scale did with the first HTC Vive. All VR interfaces will change with the introduction of eye tracking, becoming more intuitive. Let’s talk a bit about eye tracking. Yes, it is!