Kellogg’s Works With Accenture For VR & Eye Tracking Merchandise Plan
VRScout
FEBRUARY 23, 2019
Traditional marketing research involves consumers taking surveys about a products placement and its visuals while shopping in a real store, and since shopping in a VR environment closely reflects how people shop in the real-world, researchers have recently been using VR to reconstruct supermarket shelves – which can yield the same results.
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