XR Today - Virtual Reality
OCTOBER 4, 2023
XR Today is honoured to interview Keenan Harris, Brand Director, Jack Daniel’s Tennessee Honey and Telly Wong, Chief Content Officer, IW Group to discuss the two company’s collaboration on The Verse. For over 148 years in Lynchburg, Tennessee, the company’s Black Label whisky has remained a mainstay in the spirits market globally.
ARPost
MAY 19, 2022
Each of the events selected for the AR experience marks moments that changed perceptions toward equal rights for all. Users can even download a pre-planned itinerary, covering the most important cities in the US South which witnessed key events in the fight for civil rights.
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VRScout
NOVEMBER 12, 2019
She had, up until that point, spent a majority of her journalistic career reporting one violent event after the other, and the depressing subject matter of her coverage was beginning to take its toll on the Missouri native. “I After nearly 20 years of hard reporting, television journalist Sarah Hill was at the end of her rope.
XR Today - Augmented Reality tag
FEBRUARY 10, 2023
Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.
Road to VR
AUGUST 20, 2017
Whether or not you’re in the narrow band of ‘solar eclipse totality’ that’s making its way across the continental United States on Monday, August 21st, Google Earth VR has seen a recent update that will let you experience the rare event from the comfort of your own HTC Vive or Oculus Rift. image courtesy NASA.
ARPost
OCTOBER 27, 2021
The event featured a volumetric capture of OnePlus staff viewed by over 7.5M When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee. However, advertising and retail, perhaps more than any other industry, pursue a seamless blending of virtual objects with the physical space.
Road to VR
FEBRUARY 5, 2018
I AM A MAN is an upcoming interactive VR experience that lets you participate in the 1968 Memphis Sanitation Workers Strike and the events leading up to Dr. Martin Luther King, Jr.’s I AM A MAN transports you to 1968 Memphis, Tennessee, where you, a sanitation worker, are put at the heart of the struggle for equality.
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