article thumbnail

Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

AR 71
article thumbnail

How and Why Brand Engagement Is Driving XR Development

ARPost

The event featured a volumetric capture of OnePlus staff viewed by over 7.5M When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee. However, advertising and retail, perhaps more than any other industry, pursue a seamless blending of virtual objects with the physical space.

Retail 392
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The XR Week Peek (2020.03.09): New Half-Life: Alyx videos and details, coronavirus makes events go virtual and much more!

The Ghost Howls

The coronavirus is causing the cancelation of worldwide events…. This week, the damn coronavirus has caused the cancelation of three super-important events: GTC (that will be substituted by the streaming of the sessions), SXSW and Google I/O. The event will be live on March, 19th at 9.30am Beijing Time. Donate for Nashville.

Video 200
article thumbnail

Top 37 VR Film Festivals to Attend in 2018

VeeR VR

premieres from over 30 countries, it hosts writer's events which includes screenwriting competitions, a shorts programs, technology and artistic forums and workshops, student programs, and a theatre organ accompanied silent film. Cinequest awards the annual Maverick Spirit Awards. In addition to the over 130 World or U.S.

Filming 49