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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Therefore, the knowledge base surrounding XR content creation is slimmer than conventional development routes. AR Content should “Inspire, Educate or Entertain” There are various keys to AR success, both in marketing and use cases, such as remote guidance, collaboration, and design.

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Oculus: 2017 Rift Lineup Will Bring the ‘Depth’ of AAA Console/PC Games to VR

UploadVR Between Realities podcast

When asked what Oculus’ “big goals” for 2017 are, Arnold responded: “We want to show the world a glimpse of the future of gaming and entertainment. Now that hardware is out there, the real interesting part is to see what developers will make. At this point, dev kits have been in the wild for a couple years now.

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