Cereal in The Age of Virtual Reality
VR Playhouse
SEPTEMBER 28, 2015
So Kellog's announced that they're going to be rolling out limited-edition cereal boxes that will include build-your-own VR viewers, akin to Google's DIY device, Cardboard. They'll have their own app too, with 360° videos that will reportedly include first-person rides on a mountain bike and a wingsuit. All of which is pretty cool. Nevertheless, we can't help but wish that instead of generic action sports footage, Kellog's had looked inward, to their own cereal brands and, more importantly, the
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