Immersive Authority

FEBRUARY 4, 2016

Many role-players are experimenting with virtual reality technologies, particularly in the fields of brand & marketing which target customers in mass. When I consider Virtual Reality I’m not just thinking about Virtual Reality or Augmented Reality Headsets. I’m looking at Projection Mapping , Second-screen experiences , 360 degree immersive content (capture, authoring and display) and other technologies that offer a great number of opportunities.

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Virtual Reality Data Education Augmented Reality 75

VR Playhouse

FEBRUARY 4, 2016

Here’s a piece of news that we’re very excited to share: “The Surrogate,” a narrative, virtual reality experience VR Playhouse co-produced with Peter Flaherty and Logan Brown, is a finalist in the VR/AR category at SXSW's Interactive Innovation Awards. Melding 360-video with a computer-generated explorable environment, The Surrogate immerses viewers in the consciousness of a female protagonist whose point of view they control as they explore the photorealistic passageways snaking behind the wall

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360 Video Construction Virtual Reality Immersion 61

Immersive Authority

FEBRUARY 3, 2016

As VR is slowly gaining more mainstream adoption (even though it is really early days) we need to consider the social consequences. VR has the ability to condition one’s mind by making the viewing of true or fictional experiences feel more realistic. If someone is unhappy with their existing reality they can don a headset and wish themselves away to a tropical paradise – at least virtually.

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Virtual Reality Immersion 45

VR Playhouse

JANUARY 31, 2016

Our last two days at Sundance were probably my favorite, and not just because we were all kinda exhausted and spent more time than usual lounging around in sweatpants in front of our condo’s fireplace, which is, let’s face it, why anyone is drawn to a wintery vacation environ like the one Park City offers in the first place. Also though, I went through my two favorite VR/AR experiences of the festival on Wednesday.

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Virtual Reality Virtual World AR Immersion 40

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

Mexico