Sat.Aug 20, 2022 - Fri.Aug 26, 2022

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SNL’s Kenan Thompson Is Looking For Comics In VR

VRScout

Think you have what it takes to be the first big metaverse comedian? SNL’s Kenan Thompson is partnering with Kyle Render of the VR comedy show Failed to Render Comedy to help him find the next big name in comedy for his Ultimate Comedy Experience. Kyle and his partners have produced over 400 shows in VR, hosting over a quarter million visitors in their virtual comedy club on an almost daily basis via the social VR platform AltspaceVR.

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Meta Quest Pro Releases In October, Zuckerberg Suggests

Upload VR

Meta’s next headset will release in October, Mark Zuckerberg revealed on The Joe Rogan Experience. Rogan said he tried the new headset before the interview, describing a demo with an alien in front of him. “When I moved my mouth, she moved her mouth. When I moved my eyes left and right, it’s tracking my eyes. When I make an angry face, it makes an angry face.

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Will AR Advertising Reach $15 Billion by 2026?

AR Insider

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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The metaverse enters the Gartner hype cycle (but with a 10+ years outlook)

The Ghost Howls

Ten days ago, the business analysts at Gartner released their “Hype Cycle” for 2022 , and inside there are references to some of the technologies that we in the immersive community care about, in particular the metaverse. Gartner Hype Cycle for Emerging Technologies. A small primer in case you don’t know what is the Gartner Hype Cycle.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Vuzix Announces Blade 2™ Smart Glasses Coming Next Month

ARPost

Following the success of the Blade AR glasses, Vuzix has announced the second generation of the glasses. The glasses are designed “primarily for commercial use” and cost some $500 more than the initial model, but technology has come a long way and we look forward to seeing what this edition is capable of. Under the Hood of the Blade 2. The Vuzix Blade 2 runs Android 11 with 40GB of integrated storage on a Qualcomm processor.

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Does AR Marketing Have a Measurement Problem?

AR Insider

Tried and true ad metrics like clicks and impressions don’t capture AR’s depth of engagement. Yet brand marketers are hooked on these established metrics, and need to benchmark against known quantities. What's an AR marketing campaign to do? This post appeared first on AR Insider.

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Red Matter 2 Review: a cool sequel of a great game [+ Giveaway!]

The Ghost Howls

I have just finished playing Red Matter 2 , the much-awaited sequel of Red Matter , one of my favorite games for Quest. The studio behind it, Vertical Robot, launched it by claiming that it would have set a new standard for graphics on Quest. Excited by the first images and videos, I wanted to try it immediately… and after having completed it, here you are writing the review for you.

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Art Through Lenses: VR Experience Explores the Life and Work of Baroque Painter Artemisia Gentileschi

ARPost

When you think about history and art , what first comes to mind? Often, glimpses of the past can only be seen through still photos and framed exhibits hung on museum or gallery walls. However, VR experiences are changing the way people view and interact with the past, whether it’s an artwork or a person’s life, such as Artemisia Gentileschi’s. Modern Technology as a Storytelling Medium.

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Meta Quest Pro Coming This October Says Zuckerberg

VRScout

The enterprise-focused device supposedly features facial tracking and high-resolution colored passthrough. This week, Meta CEO Mark Zuckerberg joined prominent podcast host and comedian Joe Rogan on his show The Joe Rogan Experience , during which they talked more about the company’s next Meta VR headset, codenamed Project Cambria. During their conversation, Zuckerberg quickly mentions a release window for the device, saying, “For the next device that’s coming out in October, there are a f

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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How to Keep the Metaverse Sustainable

AR Insider

The metaverse continues to be equal parts opportunity and confusion. But whatever form it takes, it’s important to consider its impact everything from societal to environmental impact. Guest author Devin Partida breaks it down. This post appeared first on AR Insider.

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The XR Week Peek (2022.08.22): Zuck’s selfie gets viral, Meta accounts are arriving, and more!

The Ghost Howls

Welcome to another roundup of XR news provided by your friendly XR Ghost. Are you ready to discover what has happened this week in immersive realities? I hope so! Top news of the week. (Image by Mark Zuckerberg). Meta launches Horizon Worlds in Europe and promises graphical improvements. This week the most important news has been one of the least interesting ones, which has anyway become viral because of Zuck’s inherent cringiness.

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A Better Way to Enjoy and Access VR Fitness With the FitXR Mobile App

ARPost

The pandemic has made it difficult for people to go outside and visit their local gym, which is why new technology is paving the way for a new kind of workout routine that you can do at home. The popularity of VR fitness has changed the way people approach exercise. Nowadays, it’s possible for you to get in shape while having fun and without leaving your home.

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Taco Bell Opens A Wedding Chapel In The Metaverse

VRScout

Each wedding package includes a marriage certificate memento NFT because of course. Taco Bell is getting in on the metaverse game with the opening of the Taco Metaverse Wedding Chapel, a virtual space inside the Decentraland metaverse where select couples can pronounce their love for each other as well as fast-food tacos. Your dreams, our reality. We’re looking for one lucky couple to say “I do”.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Spatial Beats: Apple, Meta & Jurassic World

AR Insider

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Meta Horizon, Jurassic World AR and Apple's ad play. This post appeared first on AR Insider.

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Zuckerberg: Next Meta Quest VR Headset Confirmed for October Release

Road to VR

Although Meta previously confirmed it would launch Project Cambria sometime this year, it wasn’t clear exactly when we’d be seeing the release of what many hypothesize could be dubbed Meta Quest Pro. Speaking on The Joe Rogan Experience podcast, Meta CEO Mark Zuckerberg says the company is releasing its next headset in October, which likely means Cambria/Quest Pro is right around the corner. “For the next device that’s coming out in October, there are a few big features,&

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Blippar Makes Blippbuilder Free to Use

ARPost

AR development company Blippar has an in-house design studio. They also have a web-based AR content creation tool called Blippbuilder. Now, that content creation tool is free to use. That is, under certain thresholds. Free Blippbuilder for Everyone. “Our aim has always been to enable everyone to create unique and engaging AR content and experiences,” Blippar CEO, Faisal Galaria, said in a release.

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Stadium-Size AR Games Could Transform Live Sports

VRScout

ARound technology allows you to play with other spectators in giant multiplayer games. There’s nothing quite like the feeling of cheering for your favorite sports team alongside thousands of fellow fans. This is especially true when attending live games at a stadium, where the excitement and energy are normally at an all-time high. ARound, an ambitious fan engagement platform, offers a new way for fans to interact with one another during live games using augmented reality (AR) technology.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Case Study: Boeing Streamlines Aircraft Assembly with AR

AR Insider

How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report. This post appeared first on AR Insider.

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PlayStation VR 2 Launching Early 2023, Sony Confirms

Road to VR

Sony confirmed today that its latest VR headset, PSVR 2, will see a release date in 2023. The company’s brief announcement didn’t include a price for PlayStation VR 2, one of the last pieces of key info that’s still unknown. Sony today shared one of the last but most important pieces of info regarding PlayStation VR 2… its launch window.

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AR Fan Engagement From Universal and HBO: Dinotracker AR App and ‘House of the Dragon’ Snapchat Lens

ARPost

Niantic and Universal Pictures. Snapchat and HBO. Last week saw two big AR fan engagement initiatives around the launches of two big media franchise offerings. But, two very different approaches to getting fans involved. Here, we take a look at the Jurassic World Dominion Dinotracker AR App and the House of the Dragon Snapchat experience. We’ll look at what the experiences entail and how you can jump in.

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How To Log In To Your Quest Without Facebook

VRScout

Meta accounts have officially arrived. Here’s how it works. Meta (formerly Facebook) today began rolling out support for Meta accounts on Quest 2 headsets, offering a new way to access your VR devices without the need for a Facebook account. The highly-anticipated update provides several options depending on your current setup. The following is a brief guide to creating your Meta account.

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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AR Platforms Speak, Part 2: Google

AR Insider

The past few months have seen the standard run of summer developer conferences, including lots of AR action. So we're summarizing and synthesizing the top AR updates for our XR Talks series. continuing this week with Google. This post appeared first on AR Insider.

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‘NERF Ultimate Championship’ Team Shooter Releases Today on Quest 2

Road to VR

NERF Ultimate Championship , a 4v4 VR arena shooter, releases today on Meta Quest 2, bringing with it wall-jumping parkour action to go along with the game’s 10 authentic NERF blasters. Created by Blasters of the Universe (2017) developers Secret Location , the studio plans on releasing multiple post-launch seasons, with Season Passes granted to all players for free.

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TeamViewer and RealWear Partner to Deliver a New Level of Remote Support via Assisted Reality

ARPost

TeamViewer , a global provider of remote access solutions for the workplace, and RealWear , a company providing assisted reality wearable solutions, have recently expanded their partnership by integrating TeamViewer’s remote access software into the RealWear Cloud, the company’s new multipurpose software that aims to deliver assisted intelligence to its users.

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Ford’s AR Headlights Display Directions On The Road

VRScout

Never take your eyes off the road again. American car manufacturer Ford recently unveiled new high-resolution headlights capable of projecting vital information directly onto the road as you drive using augmented reality (AR) technology. This includes everything from turn-by-turn navigation and real-time weather conditions to important street signs.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly