Sat.Feb 06, 2021 - Fri.Feb 12, 2021

Super Bowl LV Was a Win for Augmented Reality


Alright marketers, brand strategists, and creatives–let’s huddle up. Another slate of Super Bowl campaigns just went out to millions of viewers on Sunday… only this year, things were different.

Royal Shakespeare Company Staging Interactive Virtual Performances Amid Coronavirus Pandemic


Theater and motion capture technology collide in this upcoming live performance series.


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XR Talks: Projecting VR’s Near and Far Future

AR Insider

O ne of the constructs to understand VR’s endgame is the metaverse. Inspired by fiction such as Neil Stephenson’s Snow Crash and other works, it envisions virtual domains where synchronous and multi-user virtual interaction take place. This is the VR everyone’s waiting for.

OpenBCI: games using brain-interfaces are coming in 3 years

The Ghost Howls

You know that I have a big passion for Brain-Computer Interfaces, a passion that has grown even more when I understood they are a perfect match with AR and VR (I have even dedicated a long article in the past about this).

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Google Launches TensorFlow 3D Using LiDAR & Depth Sensors for Advanced AR Experiences

Next Reality AR

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.

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87-Year-Old Man’s Lifelong Dream Of Hiking The Grand Canyon Made Possible Through VR


Rendever and Wish of a Lifetime from AARP team up to help one Pennsylvania senior achieve a lifelong goal. Ever since he was a kid, George Hetrick dreamed of traveling to Arizona to see the Grand Canyon.

More Trending

RealMax Qian review: wide FOV AR is amazing!

The Ghost Howls

Some days ago, I published on Youtube the video of my unboxing of the Realmax Qian glasses. From that day, many people have started asking me more about this augmented reality device, so I understood it was time for one of my big reviews! Are you ready to discover more about Realmax Qian?

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Snapchat Can Turn Your 12-Pack of Labatt Blue Beer into a Virtual NHL Arena

Next Reality AR

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?

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‘Catan VR’ On Oculus Quest Is Proof We Need More VR Board Games


VR breathes new life into the legendary 90’s board game. Catan VR , a modern adaptation of the original 1995 board game Settlers of Catan is finally available on Oculus Quest and Oculus Quest 2 headsets.

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‘Realworld’ Aims to Bring a Multiplayer ‘Google Earth VR’ Alternative to Quest & More

Road to VR

Google Earth VR , which is available today on PC VR, is a breathtaking way to explore our fascinating planet. But one major missing feature is the ability to do so with friends.

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Snap Q4 Earnings, the AR Angle

AR Insider

S napchat continues to solidify its leading position in consumer mobile AR. After announcing several milestones at its December developer event and Q3 earnings, its Q4 earnings last week signaled continued momentum. In fact, AR was a bright spot in an otherwise mixed Q4.

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8th Wall Revs Up Realism for Web AR Experiences with Real-Time Reflective Surfaces

Next Reality AR

Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps. The company's latest update adds another dimension of realism to web-based AR content.

Sundance’s Virtual New Frontier Exhibition Was Visited Almost 40,000 Times


Sundance Institute shares some impressive numbers regarding this year’s virtual showcase. Sundance Film Festival’s New Frontier showcase was conducted virtually this year in response to the ongoing covid-19 pandemic.

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Exclusive: Striker VR Raises $4M to Bring Its Haptic VR Gun to Consumers – First Look

Road to VR

Striker VR, maker of high-end haptic VR gun peripherals for the out-of-home market, announced today it has raised a $4 million investment and plans to use the funds to make its first move into the consumer VR space.

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XR Streaming: The Future of Immersive Technologies?


While immersive technologies are undoubtedly a big driver for digital transformation, the XR community faces major challenges that apply to every player in the field. Many of these challenges can be attributed to the hardware.

Rockers Palaye Royale Conjure Creepy Immersive AR Music Video via Jadu App

Next Reality AR

Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality.

‘Population: One’ Season One Takes The VR Battle Royale To New Heights


Go inside the mysterious tower later this month when “Uprising” arrives on Oculus and SteamVR headsets. Since its launch on Oculus and SteamVR headsets this past October, Population: One has set the standard for VR battle royale games.

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‘Rec Room’ Studio Estimates Facebook Sold 2-3M Oculus Quest 2 Headsets in Q4

Road to VR

Rec Room isn’t just one of the best free social VR apps out there. In the absence of hard sales data, it makes for an excellent watermark for how things are moving in the industry.

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Case Study: Olay Drives Conversions and Scale with AR

AR Insider

A R continues to evolve and take shape as an industry. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”.

Google Daydream VR is truly dead with Play Store shutdown


Google is notorious for killing off projects and products. Sometimes the move makes sense, sometimes they break hearts and dreams. One of those dreams involved a VR experience untethered to any computer and powered by the computer that’s almost always with you anyway.

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Apple TV+ Launches ‘For All Mankind’ AR Experience On iOS Devices


Apple’s alternate history series receives its own augmented reality tie-in ahead of Season two.

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Video Series Shares the Secrets to Great Mixed Reality Capture for VR

Road to VR

There’s no better way to show off a VR game than with a mixed reality captured which shows a real player inside of a virtual world; unfortunately setting it all up is no easy task.

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Realworld Will Let You Explore The World In VR With Hand-Tracking On Quest, Also Coming To PC VR

Upload VR

Realworld is a newly announced in-development VR app from the creator of Cubic VR that will let users explore the actual world from inside a VR headset while connecting with friends.

64 Cores of Rendering Madness: The AMD Threadripper Pro 3995WX Review

Anand Tech

Knowing your market is a key fundamental of product planning, marketing, and distribution. There’s no point creating a product with no market, or finding you have something amazing but offer it to the wrong sort of customers.


Could 2021 Be The Year VR Basketball Takes Off?


Test your skills on the pavement with these upcoming VR basketball experiences. There’s no shortage of quality sports games available on VR headsets at the moment.

Where to Find Unlisted ‘App Lab’ Games & Apps for Oculus Quest

Road to VR

App Lab is a new, official path for developers to distribute their games and apps on Quest without being subject to Oculus’ curation process.

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Labster gets millions from a16z to bring virtual science lab software to the world


Andreessen Horowitz, a venture capital firm with $16.5 billion in assets under management , has poured millions into an edtech startup that sells virtual STEM lab simulations to institutions.

Oculus Quest v25 Adds Resizable Browser Windows & Bluetooth Mouse Support

Upload VR

Oculus Quest’s latest software update, v25, adds resizable browser windows alongisde support for bluetooth mouse input.

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‘Vetrix’ Embraces The Spirit Of Tetris But Offers A Whole Lot More


The 8-bit 3D puzzler is a perfect fit for the Oculus Quest. When it comes to classic geometric puzzle games with a Russian-themed soundtrack, only one game should pop into your mind. Yep, I’m talking about Tetris.

VR Arcade Startup Hologate is Going Big This Year with Its First Large-format Facility

Road to VR

Last year saw the location-based entertainment industry grind to a halt, however now it seems there may be light at the end of the tunnel for at least one VR arcade startup.

Nanome raises $3 million to help scientists get up close with molecular structures in VR


Discovery and research of new molecular compounds is an expensive business, with development costs exceeding $10 billion per substance in some cases.