How Large Retail Brands Are Using Augmented Reality
APRIL 6, 2023
Over 83 million people in the US alone used augmented reality on a monthly basis in 2020. By the end of 2023, it is projected that the number will grow by over 30%, to over 110 million people. With the pandemic having accelerated the evolution of digital shopping , retail and e-commerce brands are looking for new ways to engage with their consumers and to bridge the online-offline experience gap that exists today while shopping.