April, 2023

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How Large Retail Brands Are Using Augmented Reality

ARPost

Over 83 million people in the US alone used augmented reality on a monthly basis in 2020. By the end of 2023, it is projected that the number will grow by over 30%, to over 110 million people. With the pandemic having accelerated the evolution of digital shopping , retail and e-commerce brands are looking for new ways to engage with their consumers and to bridge the online-offline experience gap that exists today while shopping.

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Meta Layoffs Affect VR Teams at ‘Lone Echo’ & ‘Onward’ Studios

Road to VR

Meta is the midst of a second large round of layoffs, and this time a number of employees in its internal VR studios have been affected. Business Insider reported earlier this week that Meta was increasing its focus on gaming-related projects within its Reality Labs division. As other teams were expected to be dissolved in layoffs, the report held that gaming-focused teams would be safe.

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How VR Technology Can Help Stop Wildfires

VRScout

Intellic Technologies is just one company using immersive technology to train pilots. A new partnership sees wildland fire simulation software provider Becker Support Services team up with Anchor Flank & Pinch, a purveyor of ground and aerial firefighting training services, to form a new company, Intellic Technologies, dedicated to providing various organizations with safe and efficient wildland fire training using immersive technology.

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Pico announces G3 headset and gives new life to 3DOF

The Ghost Howls

At Laval Virtual, Pico has just announced a new headset for its enterprise line: the G3. Surprisingly, it is a 3DOF headset. Pico G3 Headset launched I wasn’t at Laval Virtual this year and I wasn’t even properly briefed about this launch. So when I was lazily looking at an XR news roundup and I suddenly saw the news of a new headset announced by Pico, I was a bit surprised.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Spatial Beats: Snap, Microsoft & Coachella

AR Insider

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Microsoft Teams' new Snapchat integration and other news from the spatial spectrum. This post appeared first on AR Insider.

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Top 5 E-Commerce AR and VR Trends To Follow in 2023

ARPost

AR and VR are two of the most promising technologies of the modern era. Both can potentially revolutionize how we interact with the world around us. However, these technologies have taken a long time to reach their full potential. While AR and VR have been around for decades, it wasn’t until recently that they offered a quality experience without being too limited by technological constraints or not being portable enough for widespread use.

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Meta Reaffirms Commitment to Metaverse Vision, Has No Plans to Slow Billions in Reality Labs Investments

Road to VR

Meta announced its latest quarterly results, revealing that the company’s Reality Labs metaverse division is again reporting a loss of nearly $4 billion. The bright side? Meta’s still investing billions into XR, and it’s not showing any signs of stopping. Meta revealed in its Q1 2023 financial results that its family of apps is now being used by over 3 billion people, an increase of 5% year-over-year, but its metaverse investments are still operating at heavy losses.

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Sony’s New 3D Display Doesn’t Require Any Glasses

VRScout

Sony announced a new addition to its growing lineup of Spatial Reality Displays. Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset. Compared to previous models, the ELF-SR2 features an improved vision sensor and various image quality-enhancing technologies as well as more robust functionality and installation flexibility.

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The XR Week Peek (2023.04.24): Apple headset to have iOS apps, Pico launches Pico 4 Pro in China, and more!

The Ghost Howls

This week we had quite a few interesting pieces of XR news. From the nth rumor on the Apple headset to the announcement of the Pico 4 Pro in China, there have been a few things happening that you as an XR enthusiast can’t miss. Here in this roundup, of course, you can find them all. And together with them, you can also find a giveaway of keys for the audiobook about the metaverse by Luis Martins!

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Tune In: ArborXR’s ‘XR Industry Leaders’ Podcast

AR Insider

Grow XR in your organization by learning from the world’s leading industry experts. This is what's to gain from listening to Arbor XR's podcast, XR Industry Leaders. This post appeared first on AR Insider.

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Metaverse: XR Today Expert Roundtable

XR Today - Virtual Reality

The Metaverse, 2022, hottest tech topic. Technology has not swept the public’s imagination quite like the Metaverse for a while. Audiences at-large in 2022 were in the perfect place to understand some of the potential of the Metaverse, and equally, many savey firms were ready to engage audiences with grand promises. Many consumer-led Metaverse anticipation was led by firms such as Meta, which completely rebranded based on its Metaverse predictions.

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From Zero to Immersive: A Look at 3 Top-Ranked Location-Based VR Venues

ARPost

It is generally assumed that the VR and XR industry managed to weather the pandemic quite well. However, not all virtual reality endeavors benefited equally. For location-based entertainment (also LBE or LBVR for short), the pandemic had devastating effects. Even with the social distancing measures and disinfection protocols, the idea of sharing headsets inside a busy venue did not seem very appealing, and just like cinemas, most had no choice but to shut down.

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Valve Interview Confirms Its VR Ambitions Are Alive and Kicking

Road to VR

If you’ve been plugged into the Valve leak-o-verse, you’ve probably come across the name ‘Deckard’, the supposed code name of a standalone headset allegedly under development by the one and only. While Valve isn’t confirming anything about the storied standalone, the company went on record late last year to say they are still have faith in VR, and are critically still working on VR headsets.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Dentists Can Tell If You’ve Brushed Your Teeth Using AR

VRScout

Dental professionals can use 3D stereoscopic imaging and AR to make sure you’re brushing your teeth every day. The company NuEyes has been a big player in the augmented reality industry with their 5G-enabled AR glasses, designed to provide users with an incredible visual representation of virtual data used for enterprise, medical, and gaming. Up next for the company is a revolutionary new headset called NuLoupes, a device that updates the traditional loupes headset that you’ve seen e

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ONTOP’s ARcade Sports showed me that AR arenas can be fun

The Ghost Howls

When I was at AWE Europe in Lisbon at the end of 2022, I had the opportunity of meeting with ONTOP ‘s CEO Nuno Folhadela and try its very interesting solution, called ARcade Sports, which showed me that multiplayer mobile AR can be fun. I absolutely wanted to write for you a review about this experience of mine, but then for various reasons, this post remained in my backlog for too long.

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Snap Partner Summit Piles on the AR

AR Insider

One theme at this year's Snap Partner Summit was expanding beyond the walls of Snapchat by bringing AR to other spaces & screens. We break it down in this week's XR Talks. This post appeared first on AR Insider.

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What is Zuckerbergs’s Metaverse?

XR Today - Virtual Reality

“Every new beginning comes from some other beginning’s end,” said Mark Zuckerberg, CEO of Meta, when concluding Facebook Connect 2021. Even during the firm’s grand rebranding and refocus on the Metaverse, the CEO spoke about a better beginning promising an idealistic view of a futuristic tomorrow where digital and physical worlds come together.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Psychic VR Lab’s Metaverse Platform STYLY Aims to Transform Urban Entertainment With XR Experiences

ARPost

Imagine strolling through the bustling streets of New York City or the vibrant alleys of Tokyo—while also immersed in breathtaking XR experiences seamlessly integrated with your surroundings. Psychic VR Lab’s STYLY platform is revolutionizing urban entertainment , blending physical and digital worlds to create unforgettable, interactive experiences.

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Report: Apple Racing to Build Software & Services for Upcoming Mixed Reality Headset

Road to VR

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Now a report from Bloomberg maintains the Cupertino tech giant is also prepping a dizzying number of first-party apps, including gaming, fitness, video and collaboration tools. Bloomberg’s Mark Gurman is a lightning rod for all things Apple, and in his new info dump it appears we now have a pretty sizable list of first-party content coming to the still very mu

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Report: Valve Is Working On A New VR Headset

VRScout

A follow-up to the Valve Index may be in the works according to a recent interview with Valve. Acclaimed video game developer, publisher, and digital distribution company Valve are currently in the development of new VR hardware, according to a recent report. During a recent interview with the Korea-based publication This Is Game , Valve Product Designer Greg Coomer highlighted the company’s excitement regarding VR technology, going so far as to confirm that they are, in fact, working on a

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The XR Week Peek (2023.04.18): Valve confirms it’s working on a VR headset, Quest 2 has 6M+ active users, and more!

The Ghost Howls

This hasn’t been the most interesting week ever for XR, because we had no big news. But we had many interesting small pieces of news that are worth a read. And guess where you can find them? Yes, here below, personally curated by your favorite ghost! Top news of the week (Image by Valve) Valve confirms it is working on a VR headset Speaking with the Korean magazine This Is Game, Valve’s product designer Greg Kumar has answered the explicit question about their work on a VR headset with the follo

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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Vertigo 2 PSVR 2 Release Possible, Developer 'Gently Turned Down' Meta

Upload VR

Developer Zach Tsiakalis-Brown says he "would love" to bring Vertigo 2 to PSVR 2, while he remains "pretty committed" to not working with Meta. Vertigo 2 released last month and was easily one of the best PC VR experiences of the last few years. The game is available on SteamVR only with no confirmed releases on other platforms such as Quest or PSVR 2.

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XRSPACE to Accelerate Taiwanese Metaverse Growth

XR Today - Virtual Reality

Last Thursday, Metaverse service provider XRSPACE secured roughly $25 million in a funding round to expand the platform’s bespoke immersive content offerings and satisfy audience demand for Metaverse services and content. XRSPACE’s trusted partner Foxconn Technology Group is leading the funding round. Taiwan’s National Development Fund also assisted in providing XRSPACE with its capital.

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The Most Important Upcoming AR/VR Events This Year

ARPost

After the COVID-19 pandemic made most event organizers cancel their live AR/VR events or host them virtually, in the past year more and more live events are making a comeback. Even the immersive industry needs a real-life environment to discover gadgets and try AR/VR content. And we will tell you exactly where you should go if you want to try the most exciting discoveries and devices.

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This ‘Skyrim VR’ Mod Shows How AI Can Take VR Immersion to the Next Level

Road to VR

ChatGPT isn’t perfect, but the popular AI chatbot’s access to large language models (LLM) means it can do a lot of things you might not expect, like give all of Tamriel’s NPC inhabitants the ability to hold natural conversations and answer questions about the iconic fantasy world. Uncanny, yes. But it’s a prescient look at how games might one day use AI to reach new heights in immersion.

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The Key to Getting the Best Out of Video-Based Practice & Coaching

Speaker: Micah Eppler, Account Executive for Rehearsal of eLearning Brothers

Did you know that companies such as Paychex, 3M, and Honeywell are getting better results by incorporating video-based practice and coaching within their L&D strategy? From sales pitches to soft skills, learners are becoming top performers by applying and validating knowledge transfer using the unique benefits of video. Whether used as a stand-alone application or integrated with a learning platform, video-based practice and coaching platforms give learners the ultimate opportunity to repeatedly