September, 2017

The 3 Biggest Challenges Facing Augmented Reality Today

Road to VR

Customizing the Future of Industry in Mixed Reality

VRScout

Thyssenkrupp teams up with Microsoft to use HoloLens to customize and deliver services four times faster. Granted, when you think of exciting applications for Mixed Reality, stair lifts might not be the first thing that jump to mind…but bear with me here.

Trending Sources

Google, Facebook and Microsoft Line Up For VR Standalone Push

UploadVR

Over the next two weeks we are expecting major announcements related to VR from Microsoft, Google and Facebook.

A Work Of Heart: Owlchemy Labs Rick and Morty: Virtual Rick-ality @VRDC2107

Cats and VR

At VRDC2017 Devin Reimer and Alex Schwartz (Chief Technology Owl and Chief Executive Owl, respectively) of Owlchemy presented their Postmortem on Rick and Morty: Virtual Rick-ality. Owlchemy Labs originally began in the mobile and PC game space back in 2010.

Smartphones are dead. Long live smartphones!

Forrester VR

This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the experience in smartphone retail distribution they badly need.

More Trending

Voltron VR Chronicles Review: Jump Inside A Saturday Morning Cartoon

UploadVR

I can’t tell you how refreshing it is to play a VR tie-in that isn’t utterly underwhelming.

Google Enables to Browse the Web in VR with Chrome

VRWorld

Virtual reality is something every gamer is talking about. Sure it’s great to win wars, fly in a space or kill a handful of zombies but, what about everyday usage for not-so-gaming population?

Why The Convergence Of Adtech And Martech Matters

Forrester VR

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale.

5 marketing videos to check out in VR

Hypergrid Business

A still from the Rogue One 360 VR Experience, which lets you drive through a scene from a Star Wars movie. If you’ve been keeping up with media based content marketing — and hopefully you have — then you know the current trend is to publish and share immersive, 360-degree videos.

ZED Mini Turns Rift and Vive into an AR Headset From the Future

Road to VR

Stereo camera company Stereolabs has launched pre-orders for the ZED Mini , a smaller version of their stereo depth-mapping camera which fits on a mount made to attach to VR headsets like the Rift and Vive.

Ikea Place ARKit App Brings Virtual Furniture Into Your Home

VRScout

The Swedish furniture retailer is using Apple’s ARkit to help digitally furnish your own space. For years IKEA has been making it insanely easy for its millions of customers to furnish their homes, offices and studios with colorful furniture and affordable appliances.

Pimax’s 8K VR Headset Smashes Kickstarter Goal In Hours

UploadVR

It looks like a lot of people are hungry for Pimax’s 8K VR headset. We first heard about this new device, which is said to support Valve’s SteamVR platform, ahead of the 2017 Consumer Electronics Show in January and subsequently went hands-on with it.

What Are Virtual Reality Casinos Really Like?

VRWorld

In recent years, virtual reality has been thrown into the limelight as an evolved technology that offers a very realistic experience for its users. VR has been embraced by developers within the gambling industry to help create a new generation of VR casinos for online gamblers to visit.

Data Commercializers Do It Differently: It’s Best To Be Prepared

Forrester VR

We know that the data economy is going to be huge. Data fuels innovation, and having that unique data point (or “alt data”) brings incremental value and competitive advantage. Demand for data is exploding. More and more companies are interested in jumping on that train and selling their data.

Data 27

Google takes viewers inside of music using VR

Slashgear

Google has introduced what it calls an ‘interactive experiment,’ one that uses virtual reality to take music lovers inside of songs, doing so in a way that is entirely new thanks to this budding technology.

Intel Scraps Plans to Launch Project Alloy Reference Headset, Pursuing Other VR R&D

Road to VR

Intel is scrapping plans to launch the Project Alloy headset as an open reference design, citing lack of partner interest.

How Eye Tracking is Driving the Next Generation of AR and VR

VRScout

AR and VR are gearing up for a giant leap forward thanks to advancements in eye-tracking technology. The industry has been experiencing a boom in recent years with hundreds of startups and heavy investment from tech giants including Google, Apple, Samsung, and Facebook.

Epic VR Adventure Cloudborn Hits Early Access

UploadVR

Enjoyed Crytek’s The Climb, but wish there was a little more adventure and story to it? Cloudborn might will be for you. Developer Logtown Studios launched this new VR game on Steam in Early Access this week.

Air France introduces VR headset for Joon, Their Low Cost Airline

VRWorld

In July this year, Air France announced plans to launch an airline that specifically targets millennials, raising the question of what, exactly, that actually means.

The US Customer Experience Index For 2017: CX Quality Worsened

Forrester VR

This year’s Customer Experience Index report for US brands revealed a CX leadership gap — not a single brand has risen to the top of our rankings and continue to move upward. The report is based on Forrester’s CX Index™ methodology, which measures how well a brand’s CX strengthens the loyalty of its customers. We revealed the […]. customer experience customer experience index (CX Index

22

VR gives new life to old games

Hypergrid Business

Skyrim. Image courtesy Bethesda.). Virtual reality can breathe new life into old games, says video game expert Patrick Soulliere.

Bechtel Partners with ITI to Expand VR Crane Training Capabilities

Road to VR

This Robot Disarms Bombs Through Virtual Reality

VRScout

Virtual reality becomes the new worst enemy of bombs. Thanks to VR and a robot, bomb disposal squads can now neutralize explosives like never before.

After Successful Pilot Testing Ford Is Expanding Its HoloLens Program

UploadVR

Over the past year car maker Ford has been one of a handful of companies to try out Microsoft’s HoloLens headset through pilot testing in the company’s design center. This week, the company is announcing that it’s expanding its testing after positive early results.

Burberry Integrates Apple AR Tech into its Fashion App

VRWorld

Burberry Group Plc is the latest luxury brand to experiment with augmented reality, adding technology from Apple Inc. to its smartphone app as fashion retailers race to find new ways to engage with big spenders online.

Apple 18

Leading Brands Tap New Enablement Tools

Forrester VR

It’s no secret that digitally savvy buyers are having a profound effect on selling organizations of all kinds. In the past two years, the percentage of B2B buyers who reported that they found going online superior to interacting with a salesperson increased from 53% to 68%.

Tools 20

OpenSim conference seeks presenters, volunteers, and sponsors

Hypergrid Business

One of the presentation areas at the OpenSim Community Conference grid. Image courtesy AvaCon.). This year’s OpenSimulator Community Conference will be held on Dec. 9 and 10, and applications for volunteers and presenters are now open.

Report: Magic Leap Could Reach $6B Valuation, First Device Shipping in 6 Months to “small group of users”

Road to VR

Magic Leap, the mysterious augmented reality startup with a multiple-billion dollar valuation , could soon be taking on more investments, bringing its total valuation close to $6 billion, Bloomberg reports.

WebVR: Taking The Path Of Least Resistance To Mainstream VR

VRScout

While we were distracted with VR hype cycles and the “when will VR go mainstream?” ” debate, the understated and overlooked WebVR snuck up on us. If you are wondering why you’ve started seeing more and more discussion of WebVR in the headlines, you’re not alone.

Watch Brain Surgeons Save An Aneurysm Patient’s Life In This 360-Degree Video

UploadVR

There’s nothing quite as intimidating as brain surgery.

Cortopia Studios bringing the award-winning mobile VR game Wands to Oculus Rift

Cats and VR

Wands® was recently awarded ”Best VR Game” at the International Mobile Gaming Awards Global in San Francisco. Game critics have been spell-bound Wands and now it will be coming to the Oculus Rift.

Drive Creativity And CX Innovation With Employee Empathy

Forrester VR

Hubspot’s INBOUND 2017 slogan emphasized “Empathy.” My expectation: it would make the case to the 21,000 people in attendance that customer empathy is critical to their engagement efforts. I was for it — it’s something my research focuses on, and is something we in the CX and UX field try to evangelize every single day. […].

OpenSim land area and active users up

Hypergrid Business

OpenSim’s public grids gained 2,546 active users this month, and land area increased as well, by the equivalent of 2,475 standard region.

Pimax 8K & 5K VR Headsets Coming to Kickstarter Later This Month

Road to VR

Pimax, the China-based VR headset manufacturer, just released a preview of their Kickstarter page for its new 8K and 5K VR headsets.