Tue.May 13, 2025

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Case Study: Can AR Be an Effective Sales Tool?

AR Insider

AR continues to develop along several parallel tracks. One is as a sales tool, in letting reps demonstrate high-ticket items without having to ship them to prospects and trade shows. We examine the evidence in the latest case study. This post appeared first on AR Insider.

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The XR Week Peek (2025.05.13): Ray-Ban Meta 2 may come in 2026, Pimax announces Dream Air SE, and more!

The Ghost Howls

Hello everyone from Shanghai, China! Ive arrived an hour ago in my hotel room, after a few unexpected problems, like the airline company not letting me board the plane for nonexistent issues with my baggage or the hotel reception that couldnt find my registration. Lets say it has been an adventurous beginning, which makes me hope for a trip full of emotions.

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Apple is Reportedly Developing Smart Glasses to Rival Ray-Ban Meta Glasses

Road to VR

Apple is reportedly developing a new chip for an upcoming pair of smart glasses which is aiming to compete with Ray-Ban Meta Glasses, according to a recent Bloomberg report from Mark Gurman. Apple’s smart glasses chip is reportedly based on the low-energy processors used in Apple Watches, which are being optimized for power efficiency and the ability to control multiple cameras.

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visionOS Is Getting Brain-Computer Interface (BCI) Device Support

Upload VR

Apple Vision Pro's visionOS will get support for brain-computer interface (BCI) input devices later this year, starting with Synchron's. Apple says these devices will be supported via a new BCI HID protocol, and activated as part of Switch Control on iOS, iPadOS, and visionOS. It comes as the company just announced other new accessibility features coming to Vision Pro later this year, including the ability to magnify passthrough, as well as to describe, find, or read anything in your view using

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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ArborXR Acquires InformXR, Unveiling Integrated XR Analytics to Empower Enterprise Learning

XR Today - Mixed Reality tag

XR MDM solutions provider ArborXR recently announced the strategic acquisition of InformXR, an XR learning analytics platform. This is part of an ongoing effort to debut ArborXR Insights, an in-house XR analytics suite ready for the firm’s existing user base. The move sees InformXR’s Founder Dan Kuykendall, along with the firm’sengineering and data science team, join ArborXR to bring the Insights solution to life.

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EON Reality Unveils Next Evolution of AI-Powered Incubator with Enhanced XR and Global Democratization Features

EonReality

IRVINE, CA May 13, 2025 EON Reality, the global leader in augmented and virtual reality-based knowledge transfer for industry and education, today announced the expansion of its AI-Powered Incubator , originally launched in February 2023, introducing comprehensive enhancements that represent the next phase in democratizing global entrepreneurship.

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Meta CTO Says He And Mark Zuckerberg Are "True Believers" With "Actual Conviction"

Upload VR

Meta's CTO Andrew Bosworth says that he and Mark Zuckerberg are "true believers" with "actual conviction". The quote comes from a recent interview of Bosworth conducted by venture capitalist firm Andreessen Horowitz (a16z). While it's ostensibly unclear whether Bosworth is specifically referring to just AR, which he mentions in the quote, the context of the rest of the interview is about the work of Meta's Reality Labs division in general, and he does mention VR earlier in the conversation when

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EON Reality Launches EON Guide AI: Intelligent Navigation System for Extended Reality Learning and Professional Growth

EonReality

IRVINE, CA May 13, 2025 EON Reality, the global leader in augmented and virtual reality-based knowledge transfer for industry and education, today announced the launch of EON Guide AI , a groundbreaking intelligent navigation and assistance system designed to transform how users interact with Extended Reality (XR) learning and professional development tools.

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Creature Is Hosting A Games Showcase Next Week

Upload VR

Starship Home's studio, Creature, is hosting a new showcase next week. Fittingly titled a 'Creature Feature', this first edition for the upcoming presentation is being aired in collaboration with IGN and promises updates, announcements, and shenanigans from all Creature label studios. Previously announced partner developers include Funktronic Labs ( The Light Brigade ), Puddle ( Thrasher ), Double Jack ( Maestro ), and Thomas Van Bouwel ( Laser Dance , Cubism ).

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Snap, BBC, & Shahnanigans: Driving Accessible AR Innovation

XR Today - Augmented Reality tag

Shahnanigans is a creative studio that started in 2019. For over five years, the firm has worked with various brands in developing creative AR advertising on social media platforms like Snapchat and TikTok. According to Founder Shahwali Shayan , Shahnanigans offers creative technology solutions to clients and brands that want to use marketing in a unique way, want to use storytelling, and narrative building as a part of their marketing campaigns.

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Verse VR Brings The Magic Of Poetry And Folk Song To Life

Upload VR

Verse transported me from the overwhelming din of a busy convention to the other side of the planet. During a quick hands-on session with this chill poetry game, I traveled to a Senegalese river village and a manicured Chinese garden, soaking up every word; every line of poetry and folk song as I wandered its immersive soundscapes. Verse is all about texture.

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Snap, BBC, & Shenanigans: Driving Accessible AR Innovation

XR Today - Augmented Reality tag

Shenanigans is a creative studio that started in 2019. For over five years, the firm has worked with various brands in developing creative AR advertising on social media platforms like Snapchat and TikTok. According to Founder Shahwali Shayan , Shenanigans offers creative technology solutions to clients and brands that want to use marketing in a unique way, want to use storytelling, and narrative building as a part of their marketing campaigns.

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Apple Vision Pro Will Be Able To Magnify, Describe, Find, Or Read Anything In View

Upload VR

Apple Vision Pro is getting the ability to magnify passthrough, as well as to describe, find, or read anything in your view using on-device AI. These accessibility features, which Apple says are designed for people who are blind or have low vision, are set to arrive in a visionOS update later this year. Last year Apple announced accessibility features a month in advance of revealing visionOS 2 at WWDC24, so these features might be seen in visionOS 3 at WWDC25 next month.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.