Chinese Elle Debuts ‘Hetero-Dimensional’ Virtual Idols In Massive 16-Page Spread
VRScout
MAY 8, 2020
Chinese subsidiary of Elle Magazine targets Gen-Z readers with science and technology inspired fashion. Modern media is currently being infiltrated by a wave of synthetic personalities tailor-made to appeal to the growing number of tech-savvy youngsters. Referred to by many as “Virtual Beings” , these artificial humans offer all the benefits of influencer marketing without any of the accompanying headaches.
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