Thu.Oct 04, 2018

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Macy’s Brings VR Ad Campaign To 69 Stores In Conjunction With Facebook & Marxent

VRScout

Macy’s further embraces immersive technology as the massive department store chain expands its in-store VR program. . Clothing giant Macy’s is teaming up with Facebook and 3D streaming company Marxent to collaborate on bringing in new brands and marketing opportunities using VR. The retailer will even be providing headsets for use in stores.

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Taking a Virtual Spin Around The Solar System

Tech Trends VR

A French company is creating beautiful educational space simulations in VR. There is definitely a growing trend towards space-based VR experiences, From outlandish ideas involving sensory deprivation chambers housed inside a Burning Man art installation to the location-based VR experience launched as a partnership between NASA and Samsung in commemoration of the Apollo program’s 50th anniversary , to multiplayer moonwalks and actual astronaut training simulation tools.

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Oculus ‘Venues’ to Host NBA Games, Horror Films & More This Fall

Road to VR

Oculus Venues , the social VR app for large-scale live event viewing, is continuing its screenings this fall with more NBA games, scary movies, and stand-up comedy nights. Check out the schedule below. Venues allows you to virtually attend events with friends and family while sitting in the stands filled with other viewers. You can download the app on Oculus Go and Gear VR.

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Snapchat & Facebook AR Experiences Let You Unleash Your Inner Anti-Hero & Become Marvel's Venom

Next Reality AR

Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom." Now, via augmented reality, we, too, can be Venom. Sony Pictures, in conjunction with the release of the film Venom, has published new AR experiences via Snapchat and Facebook that enable fans to transform into the anti-hero.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Vive Pro Data Revealed in Steam Survey, Thins Gap Between Rift and Vive

Road to VR

In the latest set of data from Vale’s monthly Steam Hardware & Software survey, the Vive Pro has finally made an official entrance and shows that the gap between Rift and Vive isn’t as wide as it appeared. Each month, Valve runs a survey among Steam users to determine some baseline statistics about what kind of hardware and software is used by the user population, and to see how things are changing over time; that includes which VR headsets are connected to users’ computers.

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Virtual Athletics League Launches New Arcade-focused Esports League with HTC & HP

Road to VR

With help from corporate sponsors including HP and HTC’s eSports team, a new VR arcade-focused eSports initiative has kicked off its pilot season. Co-hosted by Virtual Athletics League (VAL) , arcade management platform SpingboardVR , and mixed reality streaming software LIV , the VR eSports initiative will bring competitions to VR arcades across the globe, featuring games such as Space Pirate Trainer and Arizona Sunshine.

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VR is not "Dead and Buried" if the Oculus team has anything to say about it. Oh also they not only care about VR but the people that make VR a reality like you and me.

Cats and VR

So this is my OC5 recap, there are many like it, but this one is mine. If you know the history of CatsAndVR you know it is closely tied to Oculus. The site was started prior to the launch of the Oculus CV1 and was inspired by my time spent with the DK1 years prior. In 2016 Oculus showed me an amazing time at E3 and pulled me out of the crowd to stream Dead And Buried on their E3 FB stream.

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Valve Releases Impressive ‘Gulping Goat’ Environment for SteamVR Home

Road to VR

Steam Workshop is Valve’s open marketplace for environmental additions and asset packs to SteamVR Home, the VR landing spot for users who play games through SteamVR. Now counted among Valve’s many self-built Home environments is a charming little alien dairy farm that ostensibly was created to spark the imaginations of casual users and developers alike.

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Invest in Virtual Care Now to Ensure Relevance in Tomorrow’s Healthcare Ecosystem

Forrester VR

Virtual care is about to radically change the way that healthcare organizations deliver care. The US population is changing quickly, and within the next decade, the number of adults age 65 and older will increase by 41% compared with 5% for the population under age 18[i]. With this shift comes a rise in chronic conditions […].

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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STRIVR Secures $16M Series A Financing to Expand Enterprise VR Training

Road to VR

STRIVR, the immersive VR training company, announced a $16 million round of financing led by GreatPoint Ventures (GPV) that is said to advance the company’s further expansion into the enterprise market. With this investment, GPV Managing Partner Ray Lane also joined the company’s Board of Directors. Co-founded by former Stanford Cardinal kicker Derek Belch and Jeremy Bailenson, the founding director of Stanford’s Virtual Human interaction Lab , STRIVR first catered to professional and collegiat

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Mark Milstein of Microstock Solutions and VRmeta

Everything VR & AR

On this episode we are joined by Mark Milstein, Founder & Managing Director at Microstock Solutions & Creator of VRmeta. VRmeta allows you to effectively meta-tag your immersive media content to ensure that it's searchable and monetizable via search. Mark has a fascinating story of how he built Microstock Solutions, and how it lead to the new services of VRmeta, a service that seems applicable to most any content creator in the immersive media space.

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Vive Focus App Turns Your Living Room Into A Dance Floor

VRScout

Beat Reality transforms any environment into a music-reactive art installation. Available on the Vive Focus — HTC’s China-only replacement for its discontinued Daydream headset — Beat Reality generates a colorful filter that allows you to experience any locale with literal rose-tinted glasses. Created by Enea Le Fons and Anthony “SkarredGhost” Vitillo as a result of their #30DaysInVR collaboration, the app presents a mixed reality (MR) overlay that adjusts color and brightness based on sound.