Sun.May 28, 2017

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How VR Experiences Influence Consumer Buying Decisions

VRScout

There is no doubt in our mind that in the next couple of years we will see the virtual reality industry continue to grow at an unbelievable rate. The value of the industry is set to rise from 1.9 Billion Dollars (2016) to over 20 Billion Dollars! So with that amount of money being projected to come into the industry, VR must be in some ways changing consumer behavior.

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Watch: ‘Throttle Powah’ is a Crazy VR Racer That Gives You Motorbikes for Arms

Road to VR

Early in development, Throttle Powah is a promising looking multiplayer racer with a VR locomotion mechanic which seems entirely unique and more than a little insane. It’s refreshing to watch the still young virtual reality development community flourish, not least thanks to creators that are willing to throw caution to the wind and create things we’ve never seen before.

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U.S. Dominates World’s VR Market as Chinese Consumers Yawn

UploadVR Between Realities podcast

The virtual reality industry, such as it is, continues to have a hard time selling itself to much of the world. According to a new report from Canalys , U.S. consumers accounted for 40 percent of the global VR market in the first quarter of 2017. Japan moved up to the number two spot with 14 percent. Perhaps most troubling, however, is that Chinese consumers seem increasingly indifferent to VR.

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Will Destination VR Help or Hurt the Medium?

UploadVR Between Realities podcast

The first weekend of Coachella aside, VRLA was definitely the hottest ticket in Los Angeles. L.A.’s convention center floor was packed as people waited in three-hour lines to hunt for Easter Eggs in a Hololens or pit immortal babies against each other in a fight to the digital death. At Tribeca in New York, many attendees to the Immersive Arcade reported that they could only get through a handful of experiences in their allotted time, as the waits were far too long.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Touching the Future: The Importance of the Physical Realm in Virtual Reality

UploadVR Between Realities podcast

One of the more iconic images to come out of Tribeca Immersive was a shot of two women, one wearing a headset, embracing as part of an experience called “Draw Me Close.” The experience was one of several at the festival that involved using touch and smell to augment what was happening inside the headset, and is likely a harbinger of a broader trend for VR — the idea that we need to incorporate all of our senses in order to have a truly immersive experience.