Sat.Feb 23, 2019

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NextVR Finally Available on Vive via SteamVR

Road to VR

NextVR, a company specializing in live VR broadcasting of sports and entertainment content, has finally launched their app on SteamVR after several months of listing it as “coming soon.” While the app has previously been available on Vive via HTC’s Viveport platform since early last year, Vive users who exclusively use SteamVR haven’t had access.

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Releases Recap: February 18 – 22

Oculus

This week, we released several titles and updates across the Oculus Platform. Here’s a rundown of the highlights.

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Kellogg’s Works With Accenture For VR & Eye Tracking Merchandise Plan

VRScout

Kellogg’s see’s 18% bump in sales through VR marketing research. The next time you’re shopping looking at items neatly stacked on shelves in every aisle – some high, some low, some with promotional signage – take note that where supermarket employees place these products isn’t random. There is actually quite a bit of research and science that goes into the process of deciding where to place your favorite snacks on the supermarket shelves for maximum exposure.