The Real Reason Marketers Will Love VR & AR
VRScout
MAY 13, 2018
Immersive technologies are closer to a marketer’s dream than most people realize. Last year, the IAB reported that more than a quarter of Internet users worldwide now have ad blockers turned on. Once highly effective techniques, conventional methods of advertisement such as celebrity endorsements and bandwagon tactics are no longer enough to attract or maintain the attention of consumers.
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