Thu.Apr 18, 2019

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How AR Is Reshaping Brand Marketing

VRScout

Providing a better consumer experience using immersive technology. When it comes to any business, marketing is everything. It builds brand awareness, creates an opportunity for you to engage with your customers, and can increase sales. Unique advertising campaigns can help you stand out from your competitors, which is absolutely crucial for success.

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New Oculus Avatar system hands-on

The Ghost Howls

Some weeks ago, Oculus has announced that it has finally released the new avateering system that had been announced at Oculus Connect 5. Yesterday I have finally been able to try it and I want to give you some impressions on mine about it… also because I have found no hands-on articles on the other VR magazines… The purpose of the new avateering system is the one of offering more realistic avatars.

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The Current State Of The VR/AR Patent Landscape

VRScout

A comprehensive breakdown of the VR/AR patent process. Virtual and artificial reality technologies are changing the world. In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities. The rise of patent applications for VR/AR technologies signals the number of emerging opportunities for developers, coders, investors, and stakeholders in the 3D and 4D technology markets

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Oculus referral codes are now available outside of the US!

The Ghost Howls

I was browsing the “[GDI] Virtual Reality” group on facebook, and I noticed that someone told that Oculus now allows for referral codes. I was like “yeah, I know, they are available since a lot, but they are a US-only feature” and was about to pass on. But then, I remembered that after I updated my Oculus runtime, I could now see a “My referral” button , that wasn’t there with my previous version of the Oculus app.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Facebook is Working on a Voice Assistant for Oculus Devices, Portal & More

Road to VR

Facebook is currently developing a voice assistant that could function similar to Amazon Alexa, Siri, or Google Assistant. Notably, it’s intended to support Oculus headsets in addition to Portal, and “future products.” Citing several sources familiar with the matter, a CNBC report broke the news yesterday that Facebook is looking to compete with the big platform holders with its own voice assistant.

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More Trending

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USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience

Next Reality AR

On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris. Just days later, on Wednesday, the augmented reality team at USA Today managed to add a related interactive 3D experience to its app, displaying the famous structure as it appeared before the conflagration. Don't Miss: ABC News Elects to Add AR to Midterm Election Coverage The news outlet published the interactive experience to its iOS and Android apps alongside its traditional news account of

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Resolution Games to Launch Multiplayer VR Party Game ‘Acron’ This Summer

Road to VR

With Angry Birds VR: Isle of Pigs (2019) fresh out the door, Resolution Games today announced Acron , a new multiplayer game that pits one VR player against a group of local mobile users. Resolution Games says Acron is expected to launch across several major VR platforms and both iOS and Android devices this summer. The studio hasn’t published screenshots or a trailer yet, so there’s still much to learn about Acron.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester VR

Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […].

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Critically Acclaimed Rhythm Action Game ‘Thumper’ is Coming to Quest at Launch

Road to VR

Oculus announced that Thumper (2016), the popular rhythm-action game, is officially coming to Quest at launch. The company released the news via a blog post as a part of their on-going ‘Quest Countdown’; exactly when the clock is supposed to strike zero, we’re not sure. Oculus still hasn’t appended a launch date to Quest, its $400 standalone VR headset.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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John Burwell of Varjo

Everything VR & AR

John Burwell, who is the Global Head of Simulation and Training of Varjo, joins Tyler and Sophia to discuss the ground-breaking new HMD for professional VR. Connect with Varjo online at: Web - Varjo.

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Which 3D tool should I use for AR?

Zappar

The 3D team at Zappar have put together this handy post to help guide you into choosing the right tool for your objectives.

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