Road to VR

JUNE 18, 2017

Despite its primary competitor, Oculus, making a major price cut to the Rift & Touch earlier this year, HTC’s Vive headset still sits at a hearty $800. The company’s GM of VR, Daniel O’Brien, tells us why HTC hasn’t cut the cost of their headset in response. Price Point. Speaking to Road to VR this week at E3 2017, O’Brien broached the topic of virtual reality’s rate of adoption since the launch of the Vive and Rift in 2016.

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HTC Virtual Reality Hand tracking Oculus 275

UploadVR Between Realities podcast

JUNE 18, 2017

As virtual reality gradually takes on the filmmaking world, up-and-coming content creation studios in the VR space have a new era of filmmaking ahead of them; but are they ready to ride the tide? The explosion of VR is driving VFX bigwigs to venture head-on into the exciting realm of virtual reality films, and with experience, resources and infrastructure backing them, established studios are making giant leaps into perfecting VR storytelling.

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Industry Filming Virtual Reality Technology 187

AllThingsVR

JUNE 18, 2017

Technicolor unveils VR Experience Center with Mars project With services in special effects, post-production, sound, animation and games, content management and distribution, and physical home media, Technicolor has now expanded into virtual reality, augmented reality and other immersive media with the Technicolor Experience Center (TEC), a purpose-built space right where Fairfax merges with La Cienega in Los Angeles.

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Los Angeles Augmented Reality Virtual Reality Immersion 70

Immersive Authority

JUNE 18, 2017

Loyalty cards embedded with RFID tags have been around since at least 2004 and I am surprised that solutions built around this technology haven’t gained wider adoption. [.]. The post Digitizing Retail Loyalty Programs & Stores with RFID tags appeared first on Immersive Authority.

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Retail Immersion Technology 45

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

Mexico

AllThingsVR

JUNE 18, 2017

MARKET REALITY: Augmented & Virtual Reality Represent Leading Growth Segment in Entertainment & Media A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.

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Virtual Reality Augmented Reality Entertainment Immersion 70

AllThingsVR

JUNE 18, 2017

Tobii Expands Eye-Tracking Technology to Virtual Reality There’s a saying, “the eyes are the windows to the soul.” But thanks to Tobii , they’re becoming so much more. During a recent meeting with the eye-tracking company, I learned about the the latest advances in the technology, which will enable even more immersive interaction with game characters, and potentially change the way we play in virtual reality.

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