November 24, 2023

The Advantages of Product Views in AR and VR Catalogs

Imagine the power to transform your business by allowing your customers to step into a virtual store, where they can seamlessly examine and try out your products from every angle, without the need for physical presence. Augmented reality (AR) and virtual reality (VR) are enhancing buying experience, and businesses across industries are taking advantage of these immersive technologies to create more engaging and interactive buying experiences.
Virtual catalogs have evolved traditional in-store shopping to the convenience of your fingertips. Traditionally, building product manufacturers relied on physical samples, brochures, and showrooms to present their products to potential customers. This approach came with several limitations. Building product manufacturers now have the capability to offer 3D views of their products through digital catalogs, creating immersive and interactive experiences that transcend physical constraints

This blog post delves into the impact of real-time product views in virtual reality catalogs. It explores how businesses are leveraging digital product catalogue technology to revolutionize their product sales methodology.

A Brief Overview of AR and VR Technology

Technology-based solutions like augmented reality (AR) and virtual reality (VR) are revolutionizing how project managers and building product manufacturers work and engage with their projects. These technologies greatly improve professional capacities.

Augmented Reality (AR)
AR seamlessly integrates digital elements like images and videos into the real-world environment, opening up a realm of possibilities for businesses. For building product manufacturers, AR allows the visualization of products in real-world contexts, providing an immersive understanding to visualize how these product fit within projects.

Virtual Reality (VR)
VR immerses users in entirely virtual environments, offering boundless possibilities for businesses. Project managers can use VR to explore construction sites, building interiors, and design concepts in a 360-degree perspective, enhancing project planning and visualization.

Exploring Product Views in AR and VR catalog

1. Enhanced Product Presentation:
Manufacturers and product managers can now offer their clients a more immersive and interactive product presentation. With AR and VR catalogs, products can be showcased in three-dimensional detail, allowing clients to explore every aspect, from design intricacies to functional features.

2. Informed Decision-Making:
In manufacturing, AR and VR catalogs enable well-informed decisions. Manufacturers can visualize new products in a virtual setting, gaining a comprehensive understanding of how they integrate into their operations, leading to confident, strategic choices.

3. Virtual Product Testing:
For industrial and manufacturing clients, the ability to virtually test and evaluate products before purchase is invaluable. AR and VR catalogs enable clients to simulate the performance and integration of products, reducing the risk of costly post-purchase surprises.

4. Customization Possibilities:
Building product manufacturers often require customized solutions. AR and VR catalogs facilitate the creation of tailored products by allowing clients to visualize how adjustments or customizations will impact the final product.

5. Reduced Showroom Costs:
Manufacturers can significantly cut down on showroom expenses. Instead of maintaining extensive physical showrooms, they can offer a comprehensive product range through AR and VR catalogs. This reduction in physical space requirements can result in substantial cost savings.

6. Improved Collaboration:
AR and VR catalogs provide a collaborative platform for product managers and clients. Teams can interact with 3D models, discuss modifications, and reach consensus in a virtual environment, enhancing collaboration and expediting decision-making processes.

AR and VR for Enhanced Manufacturing Catalogs

1. Reduced Physical Samples:
Manufacturers often need to provide physical samples for product demonstrations. However, this process can be costly and cumbersome. Digital product catalogs with AR and VR capabilities alleviate the need for numerous physical samples, making product presentation more efficient.

2. Cost Savings:
The expense of producing and distributing physical samples can add up quickly. Digital catalogs offer significant cost savings, reducing the financial burden on manufacturers.

3. Expansive Virtual Environments:
AR and VR catalogs provide a virtual experience that extends beyond the limitations of physical showrooms. Manufacturers can present products in larger, more elaborate virtual environments, offering customers a richer and more immersive experience.

Trezi Showcase: Your Ultimate Collaborative Platform

Display Products in Real or Virtual Environments through AR and VR
With Trezi Showcase, you can now immerse your customers in a world where your products come to life. Showcase your offerings in real or virtual environments using the power of Augmented Reality (AR) and Virtual Reality (VR). Let your products tell their story like never before.

Digitalization: Take Your Product Catalogs to the Next Level
Digitalization is the key to staying competitive in today’s market. Trezi Showcase empowers you to digitize your product catalogs and harness the full potential of device-agnostic product shareability. Discover new opportunities for product sharing, comparison, and selection, all seamlessly integrated with AR, VR, and XR technologies.

Discoverability: Connect with Architects and Designers
Get your brand and products discovered by architects and designers looking for the latest innovations. Trezi Showcase is your gateway to a vast network of industry professionals. Showcase your products to a highly targeted audience, and watch your brand recognition grow.

Augmented Reality: Bring Your Products to Life
Trezi Showcase creates virtual twins of your product samples and mockups within real-world environments using Augmented Reality. Let your customers visualize, interact with, and experience your products in their intended settings. The power of AR will captivate your audience and set you apart from the competition.

Wrapping Up

The impact of product views in digital catalogs for product managers and manufacturers is transformative. These catalogs have redefined how products are managed, developed, and presented, offering streamlined processes and access to data-driven insights. If you want to digitize your product catalogs and provide customers with a more immersive and interactive shopping experience, TREZI is here to help.