Sat.Nov 03, 2018

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H&M x Moschino Team Up With Magic Leap For AR Fashion Show Experience

VRScout

Augmented teddy bears, melting handbags, and QVC-style infomercials were just a few of the offerings at H&Moschino. . Attendees at H&M’s latest fashion show didn’t just see the brand’s hottest looks on the runway – they experienced them up close and personal in AR. Thanks to a collaboration by Magic Leap, H&M, Moschino, and Warpin Media, guests were able to interact with the eclectic collection through an unforgettable eight minute immersive fashion experience following the traditi

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David Attenborough’s VR Experience ‘Hold the World’ Lands on Rift

Road to VR

Hold the World (2018) is an educational VR experience from Sky that lets you come face-to-face with Sir David Attenborough, the English broadcaster and world’s foremost naturalist, as he teaches you about a number of species going as far back at the Trilobyte and as recent as the flea. The interactive experience takes you to London’s Natural History Museum, and puts you in reach of a few rare specimens from its world-famous collection, letting you handle and resize the objects while Attenboro

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Oculus Founder: Price Isn’t What’s Holding VR Back From Mass Adoption

Road to VR

Palmer Luckey, the founder of Oculus who left the company in 2017, recently published an article with his thoughts on what it will take for VR to reach the mainstream. Price, he argues, matters little if the experience is not keeping people coming back to the technology on a regular basis. Perhaps not coincidentally, the piece published on Luckey’s personal blog this week comes just after reported priority shuffling at his former company, Oculus.

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