World’s Largest Cinema Chain, AMC, Leads $30M Investment to Bring VR to Movie Theaters
Road to VR
SEPTEMBER 30, 2017
AMC Theaters, the largest cinema chain worldwide, and largest in the United States, has announced a strategic investment in Dreamscape Immersive, a firm developing multi-user out-of-home VR attractions. AMC is leading a $20 million investment in the company—aimed at rolling out a number of VR attractions both inside and outside of AMC theaters—and is committing $10 million to a fund to generate bespoke VR content for the facilities.
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