Next Reality AR

JULY 13, 2018

Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature. This week, the company began giving users the opportunity to test out Apple's AR Quick Look tool, which displays 3D content in augmented reality. Currently, iPhone and iPad owners running the iOS 12 beta can try the feature via Shopify's Magnolia webstore to see just how quick and smooth AR Quick Look is.

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AR Augmented Reality Apple Tools 202

Road to VR

JULY 13, 2018

The 70th Annual Emmy Awards are nearly here, and the nomination list is out. Seven pieces of VR content have made the cut, including big names such as Rick And Morty: Virtual Rick-ality (2017), Coco VR (2017), Blade Runner 2049: Memory Lab (2017), and Spider-Man Homecoming VR Experience (2017) to name a few. VR games, experiences and 360 video have found their way into two categories in particular—’Outstanding Original Interactive Program’ and ‘Outstanding Creative Achi

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360 Video Google Sony Virtual Reality 152

Next Reality AR

JULY 13, 2018

The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: Creator Edition. The approval was stamped today, Friday the 13th (let's hope that's not a bad omen), on an application dated by Magic Leap for July 10, a relatively quick turnaround for any bureaucratic body.

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Magic Leap Controllers 240

VRScout

JULY 13, 2018

The French cognac producers team with abstract artist Matt. W. Moore for an international augmented marketing campaign. As AR advertising continues to capture the attentions of various companies looking for more engaging forms of brand awareness, we’re beginning to see the creative possibilities AR technology can bring to conventional marketing. Rémy Martin, one of the largest French cognac producers in the world, recently unveiled their own unique take on immersive promotional content in the fo

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AR Augmented Reality New York Microsoft 189

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

Mexico

Road to VR

JULY 13, 2018

Oculus has been on quite the hiring spree as of late, with over a hundred positions currently advertised on the company’s career website aimed at bringing hardware and software engineers into the Seattle area. Now, a report from real estate analysis firm BuildZoom estimates parent company Facebook has spent over $88 million in Redmond-based labs and office space for Oculus this year alone.

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Seattle Oculus Real Estate Washington 147

Road to VR

JULY 13, 2018

Panic Button Games, the studio responsible for the PSVR port of Electric Hat’s To The Top (2017) , are working on bringing popular underwater survival game Subnautica (2018) to PlayStation 4. Although both Steam and Oculus Store versions of the game support VR, PS4 users won’t be so lucky; Unknown Worlds, the game’s original developers, say it probably won’t ever come to PSVR.

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Oculus Virtual Reality Gaming Controllers 111

Road to VR

JULY 13, 2018

Pimax previously said their upcoming “8K” VR headset was heading into the mass production phase. Kickstarter backers probably shouldn’t expect an imminent launch though, as the company today announced they’re sending out a second iteration on their pre-production ‘M1’ headset to their select group of independent beta testers.

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Hardware Software Groups 130