VR Fitness Startup YUR Secures $1.1M Investment, Releases Calorie-counting Software for Quest
Road to VR
SEPTEMBER 23, 2019
YUR, a VR fitness company, today announced it’s secured $1.1 million in pre-seed funding, something the company says will help them to further use VR to address what it considers a ‘worldwide epidemic of sedentary behavior’ The pre-seed investment round was led by The Venture Reality Fund and BoostVC. A San Francisco-based startup, YUR (pronounced “why you are,”) was founded in early 2019 by Cix Liv and Dilan Shah.
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