Sirens, Cyclopes, and Gin: Future Lighthouse Makes Magic in BeefeaterXO VR
VRScout
FEBRUARY 15, 2017
With more than 50 actors, 60 artists, and 4,000 hours of post-production, #BeefeaterXO VR is one of the most ambitious pieces of branded VR content to date. It’s hard out there for a brand. Standing out in the ocean of available content can be, for many, a journey of epic proportions. Beefeater (already the #1 spirit brand in Spain) decided to tackle the problem by taking it to Odyssean levels in BeefeaterXO —tapping Spain’s youngest 3-star chef: culinary enfant terrible Dabiz Muñoz,
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