French Eyewear Company Uses Instagram AR Campaign to Launch Innovative Lenses
ARPost
JUNE 4, 2021
So far, AR marketing has allowed consumers to try on various products and see how they look wearing these. Bollé , a French sports and lifestyle eyewear manufacturer, takes things further. Their Instagram AR campaign does not only allow users to see how they look wearing their new product line, but also see the world through it. Why are these sunglasses so special?
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