Sun.Apr 14, 2019

Coachella Debuts Its First Interactive AR Stage


Festival-goers can interact with space-themed AR content before, during, and after performances.

Apple Hires Jaunt VR Founder And Multi-camera 3D Expert Arthur Van Hoff


Apple’s depth-sensing iPhone cameras have already enabled features such as Face ID and portrait mode photography — now the company has hired 3D camera expert Arthur van Hoff to serve as a senior architect for an unnamed project. The new hire was first reported by Variety today, with van Hoff’s LinkedIn account listing his start date with Apple as April.

Apple 202

The Outlook For Investing In A More Rational VR/AR Market


Last week, I made my way to the Microsoft Reactor in San Francisco for the VR Arcade conference. I moderated a panel on investing in virtual reality, augmented reality, and mixed reality. It was a far different environment for that kind of conversation than in 2016 or earlier. The event itself represented a pivot. Since consumer VR hasn’t taken off as much as expected, companies have shifted gears in augmented reality on smartphones or the VR arcade market.