Mon.Aug 22, 2022

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Will AR Advertising Reach $15 Billion by 2026?

AR Insider

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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Stadium-Size AR Games Could Transform Live Sports

VRScout

ARound technology allows you to play with other spectators in giant multiplayer games. There’s nothing quite like the feeling of cheering for your favorite sports team alongside thousands of fellow fans. This is especially true when attending live games at a stadium, where the excitement and energy are normally at an all-time high. ARound, an ambitious fan engagement platform, offers a new way for fans to interact with one another during live games using augmented reality (AR) technology.

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Blippar Makes Blippbuilder Free to Use

ARPost

AR development company Blippar has an in-house design studio. They also have a web-based AR content creation tool called Blippbuilder. Now, that content creation tool is free to use. That is, under certain thresholds. Free Blippbuilder for Everyone. “Our aim has always been to enable everyone to create unique and engaging AR content and experiences,” Blippar CEO, Faisal Galaria, said in a release.

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The XR Week Peek (2022.08.22): Zuck’s selfie gets viral, Meta accounts are arriving, and more!

The Ghost Howls

Welcome to another roundup of XR news provided by your friendly XR Ghost. Are you ready to discover what has happened this week in immersive realities? I hope so! Top news of the week. (Image by Mark Zuckerberg). Meta launches Horizon Worlds in Europe and promises graphical improvements. This week the most important news has been one of the least interesting ones, which has anyway become viral because of Zuck’s inherent cringiness.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Ford’s AR Headlights Display Directions On The Road

VRScout

Never take your eyes off the road again. American car manufacturer Ford recently unveiled new high-resolution headlights capable of projecting vital information directly onto the road as you drive using augmented reality (AR) technology. This includes everything from turn-by-turn navigation and real-time weather conditions to important street signs.

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PlayStation VR 2 Launching Early 2023, Sony Confirms

Road to VR

Sony confirmed today that its latest VR headset, PSVR 2, will see a release date in 2023. The company’s brief announcement didn’t include a price for PlayStation VR 2, one of the last pieces of key info that’s still unknown. Sony today shared one of the last but most important pieces of info regarding PlayStation VR 2… its launch window.

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Artillery Briefs: How Do AR Users Really Feel?

ARVR

Recent reports from AR Insider’s research arm ARtillery Intelligence have covered topics like AR shopping and AR marketing best practices. But to put more substance and validation behind those narratives, we decided to ask consumers how they feel about mobile AR. So we set out for answers. Working closely with Thrive Analytics , ARtillery Intelligence authored questions to be fielded through its established survey engine to more than 102,000 U.S. adults.

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‘Townscaper VR’ Releasing on Quest & Pico Headsets in October

Road to VR

Earlier this year indie developer Oskar Stålberg showed interest in adapting Townscaper to VR headsets, showing off some prototype builds of the cozy, pint-sized town creator game working with motion controllers. Now Stålberg says we can expect to jump into the game on Meta Quest and Pico headsets soon. Townscaper initially launched on Steam Early Access in 2020, bringing with it the opportunity to automagically plop down quaint island towns and hamlets.

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The Best Alternatives to Instagram Now That It's All Reels

GizModo VR

Bad news for fans of photo sharing: Instagram is more into videos these days , and not necessarily videos made by anyone you know or care about. If you’re looking for somewhere else to share your pictures, then we’ve got suggestions—there are actually plenty of alternatives out there if you’re primarily looking for… Read more.

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Meta CEO Teases “Major graphics updates” After Viral Criticism of ‘Horizon Worlds’ Screenshot

Road to VR

An innocuous screenshot of Meta’s social VR platform shared by CEO Mark Zuckerberg last week saw widespread criticism in the tech sector. Prompted by the reaction, Zuckerberg shared a glimpse of purported visual upgrades headed to the platform. Last week Meta announced it had expanded its Horizon Worlds social VR platform to new territories (France & Spain).

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The Best Examples Of Human And Robot Collaboration

Bernard Marr

The future of work is not about humans being replaced by robots. Rather, it is about us learning to work alongside smart, automated technology that will augment our capabilities while allowing us to focus on skills that are uniquely humans. We have been sharing our workplaces with robots for some time now – the earliest industrial robots were used in the mid-20 th century, usually to carry out routine, manual assembly work on production lines.

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Huge Crater Suggests a Second Asteroid Hit Earth at the End of the Dinosaurs

GizModo VR

Researchers say they’ve discovered a large impact crater on the Atlantic seafloor that appears to be 66 million years old. That means whatever made this crater would have hit Earth around the same time as the rock that famously slammed into the Yucatán Peninsula, ending the reign of the dinosaurs. Read more.

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The 10 Best Metaverse Quotes Everyone Should Read

Bernard Marr

It’s fair to say that no one is exactly sure what the metaverse will look like, as the concept is still emerging and evolving. But plenty of people have got their own ideas. Since it became the most hyped technology buzzword, around the time Facebook rebranded itself as Meta, there has been no shortage of visionaries, pioneers, and entrepreneurs lining up to tell us what they think it is.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Birds of Prey's Cathy Yan Will Direct a Live-Action Adaption of Paprika

GizModo VR

Birds of Prey ’s Cathy Yan will executive produce and direct Paprika , a live-action series based on the Yasutaka Tsutsui novel of the same name. The series will be a collaboration between Amazon Studios and Hivemind, according to Deadline. Read more.

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Accenture, Changi Airport Group Extend XR Partnership

XR Today - Mixed Reality tag

Global tech consultancy Accenture and Changi Airport Group (CAG), Singapore’s world-renowned airport management group, have expanded their partnership for an additional three years to boost customer experiences for travellers at the city-state’s Changi Airport, it revealed last week. The deal will allow both to tap novel technologies, including extended reality (XR), the Internet of Things (IoT), machine learning, cloud and edge computing, among others, to connect travellers across t

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There's a Secret to House of the Dragon's Big Game of Thrones Secret

GizModo VR

Last night, House of the Dragon took us back to the world of Game of Thrones , and the impending royal feud amongst the messiest family in all of Westeros —the House of the Dragon and its platinum-blonde Targaryens. With the inability of King Viserys (Paddy Considine) to produce a male heir and his refusal to let his… Read more.

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Starburst: Eyes-In With Meta’s 20K Nit HDR Display Tech

Upload VR

Is high-dynamic range (HDR) the key to next generation VR displays? Hands-on time with Meta’s latest demo and an interview with the head of display systems research suggests it’ll be pretty key. Read on for details. At the recent SIGGRAPH conference in Vancouver David Heaney and I went eyes-in with Starburst, Meta’s ultra-high dynamic range VR display concept.

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AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

With 191 country signatories to the Paris Climate Agreement now hard at work in the race to zero carbon by 2050, much of the heavy lifting in ecosystem sustainability falls on the shoulders of the world's densely populated urban centers. This conversation considers how today's AI-enabled simulation media, such as AR/VR, can be effectively applied to accelerate learning, understanding, training, and solutions-modeling to sustainability planning and design.

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Apple to Expand Self-Service Repair Program to MacBooks

GizModo VR

Apple will now let you do some DIY laptop repairs at home, for a cost. The company is expanding its self-service repair program from just certain iPhones to include its MacBook Pro and MacBook Air laptops with M1 chips starting tomorrow, according to a press statement. Read more.

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Accenture Leads in VR Hires, Report Says

XR Today - Mixed Reality tag

Several factors in the extended reality (XR) market, including Meta Platform’s slowdown in hiring for virtual reality (VR), the tech industry decline, and the nosedive of cryptocurrency prices, have led to a major shift in hiring across the industry, Revelio Labs said in a recent joint report with Bloomberg. Amid continued rising interest in the Metaverse, other tech firms have raced to fill in Meta’s position as a driving force for developing the spatial communications platform, fol

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New Map of Mars Shows Where It Was Once Covered in Water

GizModo VR

The history of water on Mars flows a lot deeper than scientists once believed. A new project has mapped hundreds of thousands of rock formations on the Red Planet that may have been altered by large amounts of water in the past. Read more.

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Gamescom: Fast Travel Reveals Everslaught Invasion & New Broken Edge Trailer

Upload VR

Fast Travel Games kicked off Gamecsom annoucements today by revealing Everslaught Invasion today, an upcoming co-op FPS for Quest 2, and a new details on Broken Edge. Published by Fast Travel and developed by MobX Games, Everslaught Invasion will be set in the same universe as the MobX’s roguelike VR action game Everslaught. Everslaught released in Early Access exclusively for PC VR in 2021 , but Everslaught Invasion will be an entirely brand new game built for 1-2 players, releasing in 20

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Who C.A.R.E.S.!? How Learning Got Its Bad Rap & What We Can Do About It

Speaker: Treion Muller, Chief Strategy Officer at ELB Learning

Since when has learning and development (L&D) become such a negative experience with its intended learners? Could it be because learners have been conditioned by very poor learning experiences over the past two decades, combined with the kinks of technological innovation? Or is it because learning has typically been designed as a one-size-fits-all solution, despite the fact that humans are not clones?

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Dragon Ball Super: Super Hero Just Made Movie Box Office History

GizModo VR

When fans look at the box office results on Monday morning, most of the time we know what to expect. Big superhero or genre film on top , the big superhero or genre film from the previous week below that, and so on and so forth. But every once in a while there’s something different. Something. Super. Read more.

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Monday Must-Play— ‘Cooking Simulator VR’

Oculus

We’re back with the next entry in Monday Must-Play, our weekly article series that highlights must-play Meta Quest 2 VR games worth checking out. Each.

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Artists Use Memes to Decimate Clip Studio Paint's New Subscription-Based Plan

GizModo VR

In general, it’s a very poor idea for any company to upset the artistic online community. If enough regular internet users were able to drag the Sonic the Hedgehog movie’s old design through the proverbial mud enough so that the studio completely redesigned it, how do you think you’ll get on when the people behind the… Read more.

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More Meta Controversy? Apple’s 1.5m Headsets, BIG Walmart investments

AIXR

Good morning Metaverse Business Brief readers. Delve into the biggest news from the immersive world in our weekly roundup. Top Stories. Meta announced that Horizon Worlds is now available in France and Spain. This is in addition to the three markets where it was already available : the U.S., Canada, and the U.K. In a Facebook post, Mark Zuckerberg announced the launch with a controversially unappealing photo.

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How Digital Transformation will Bend the Curve of the Linear Economy Toward the Circular

Speaker: Bruce Armstrong Taylor, Co-Founder & Managing Director of SmartNations Foundation, Jimmy Jia, Venture Partner at Pi Labs, Fabienne Durand, Senior Advisor to the SmartNations Foundation, & Roger Strukhoff, Executive Director of the Tau Institute

The Climate 4.0 Economy. Climate change is here. We see it in many ways already. Weather catastrophes: Texas freezing over, the wildfires of California, the increasingly unpredictable violence and frequency of hurricanes, the rapid melting and disappearance of polar ice caps. Much more evidence all around us. What can we do in our corporate organizations, in our homes and communities, to change the current course?